More Ways to Connect With the Work of The Army
Today, the national headquarters of The Salvation Army debuted its first-ever paperless annual report. The innovative, interactive document is completely online and features compelling, first-person stories of the work the Army does.
“The digital annual report captures the work of The Salvation Army – and the stories of those we help – in a way that a paper report can’t,” said Major George Hood, National Community Relations and Development Secretary for The Salvation Army, in a statement about the annual report’s launch. “As more and more donors move online to learn about charities, this is one more way to quickly and easily learn about how charitable contributions are being used to help those in need.”
Utilizing Flash technology and dynamic design, the reader is encouraged to flow seamlessly from testimonials to financial statements without the necessity of flipping through a number of printed pages.
In addition to their cutting-edge annual report, The Army also officially launched its social networking sites. From the homepage visitors can quickly and easily visit The Army’s Twitter feed or Facebook fan page. They can also browse photos on their Flikr page and watch more stirring videos on their YouTube Channel.
The roll-out of its new interactive communications arm is a sign of the times as The Army continues to look for ways to reach new audiences to tell the story of its work.
“The interactive format engages and educates current and potential donors in a more meaningful way,” said Stan Richards, founder and principal of The Richards Group, the company responsible for the new annual report format. “Audiences can now actually see where and how The Salvation Army is investing its time and money and hear directly from the beneficiaries.”
So, how will you choose to follow all of the good that The Salvation Army is doing?