Salvation Army Red Kettles Set New Record!
The numbers are in, and U.S. donors contributed a record-breaking $139 million in nickels, dimes, quarters and dollars to The Salvation Army’s iconic Christmas Red Kettle Campaign this year! The results are encouraging because the generous public not only helped us reach it despite a difficult economy, but the funds are especially needed as demand for social services has skyrocketed.
“Our local Corps units are reporting demand for social services that is more than 400 percent above normal in some cases,” said Commissioner Israel L. Gaither, National Commander of The Salvation Army. “We needed help this year and Americans, as well as corporate partners responded in a big way.”
These are a few ways our corporate partners helped make a big impact for a great cause:
- Walmart and Sam’s Club:
Red Kettles located at Walmart and Sam’s Club stores accounted for as much as 29 percent of the total given. The Walmart Foundation also made a direct donation of $1.25 million.
Kroger stores hosted Salvation Army Red Kettles at nearly 2,000 stores. Those donations raised approx. $11.3 million, or 8% of the campaign’s physical Red Kettle total.
Target donated more than $1.25 million in cash and in-kind donations. They also collaborated with Hasbro, Inc. to give 5% of the purchase price of Hasbro toys bought at Target to The Salvation Army.
JCPenney and The Salvation Army launched the first-ever Online Angel Giving Tree Program. People could “adopt” Salvation Army “Angels” and deliver gifts via the Internet. Tens of thousands of children and seniors in need were adopted.
- The Weather Channel:
The Weather Channel promoted a compilation CD featuring a Salvation Army-themed single entitled, “Please Don’t Forget,” performed by Grammy Award winner Aaron Neville.
The Salvation Army also used some tech saavy methods to raise money, from a new Apple iPhone application, to Facebook and Twitter, and the Online Red Kettle.
From its humble beginnings as a fundraiser started by a Salvation Army captain in San Francisco in 1891, the Red Kettle Campaign has grown into one of the most recognizable and important charitable outreach efforts in the United States.