Red Kettles 2.0
This week we released The Salvation Army’s record-breaking Red Kettle Campaign results, made possible by your generous donations! (Thank you!)
Today The Washington Times featured a story about this entitled, “Green Yule for virtual Salvation Army – Cyber kettle shows its mettle,” focusing on the new and unique “virtual” Red Kettle presence, including an iPhone application and the online game Coin Catch. This online presence helps us reach a larger audience and provides more opportunities for people to give back to the community.
The Salvation Army Coin Catch game, inspired by an anonymous donor in Detroit, is entertaining, free to play, and generates donations for The Salvation Army Eastern Michigan Division where state residents are struggling with the highest unemployment rates in the nation. For people who want to support a good cause but don’t have the extra funds, this program is perfect!
The goal is to catch as many falling coins as possible in a red kettle while avoiding “bad things” like mousetraps and spiders. For every coin you catch, the anonymous donor gives one penny to The Salvation Army. As you catch more money, the game will quickly pause to tell you what a positive impact your funds will have on someone in Detroit (for example, $.33 cents will buy someone a meal, and $.66 provides a baby of bottle formula for a day).
If you haven’t tried our Coin Catch Game yet, visit www.salarmycoincatch.com to test your skill and help someone in need in the process. Thank you again for your support of The Salvation Army and helping make this a record-breaking year!