‘Pepsi Refresh’ Competitors Form Partnership to Fight Homelessness

You may be familiar with the Pepsi Refresh Project that we’ve mentioned recently on our social media sites, but if not, here’s a quick recap: The Pepsi Refresh Project awards up to $1.3 million every month to people, businesses, and non-profits for ideas that will positively impact communities. Grants are awarded according to ideas that earn the most online votes within the $5K, $25K, $50K, and $250K categories.

Several Salvation Army units are in the running this month with their own original, creative ideas of how to improve their local communities. Two of these units have proposed plans focused on serving the homeless population, and they need your votes for the plans to come to fruition.

In the $250K grant category, The Salvation Army Eastern Michigan Division would use the funds to provide an additional 1,000 nights of shelter for Detroit’s homeless, plus 155,254 more meals to needy seniors, families and individuals through food pantries and mobile feeding trucks. They already provide more than 5,000 meals to people every day! You can help them achieve their goal by voting for this idea once a day, every day until August 31 at http://www.refresheverything.com/salmich.

In the $50K category, The Salvation Army Knoxville would use the grant to “Refresh” their Women’s Transitional Housing Program dormitory.  The facility has housed hundreds of women, an average of 150 per year, for thousands of days using the same used beds, mattresses, lockers and partitions obtained when the program began in 1997. Purchasing new housing items through this grant would provide the women greater safety, privacy, and comfort, increasing their potential for success in rebuilding their lives. You can support this great idea by voting once a day, every day until August 31 at http://www.refresheverything.com/knoxredshield2010.

While competition tends to almost require an “every man for himself” mentality, these Salvation Army units have actually partnered with other competitors of the Pepsi Refresh Project to promote one another’s projects among their supporter bases. Why would they do that? Because these diverse organizations from Connecticut to Washington state are pooling their efforts for the greater cause of fighting homelessness!  Since forming the unlikely alliance, the organizations have moved up in the vote rankings, meaning they are all that much closer to their shared aspiration of better serving some of most vulnerable and needy members of our communities. To see the list of these organizations and read their proposals to help the homeless, click here: http://pep.si/a1pWmF.

Don’t forget, you can vote once a day, every day for each idea until August 31. Helping support The Salvation Army and these great ideas is as easy as a click of a mouse!

2 Comments on “‘Pepsi Refresh’ Competitors Form Partnership to Fight Homelessness

  1. Thank you for shining some light on this very worthwhile effort! As one of the members of this partnership, I am very proud to be associated with these very caring and hardworking people across our country, all doing their part to help people who are homeless in their respective communities.

  2. Pingback: Pepsi Refresh partnership featured in Salvation Army blog

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