Atlanta’s Overwhelming Need Spurs ‘Call to Action’

Last week in Atlanta was a desperate scene as a crowd of 30,000 people gathered for the chance to receive a public housing assistance application. The throng spent hours enduring sweltering temperatures even though the city’s available public aid falls far short of the exceeding need. The situation is representative of the overall dire economic struggle faced by the city’s sizeable low-income population.

Around the same time the event made national headlines, The Salvation Army of Atlanta posted a video of a homeless mother (above) who has found shelter and resources through their center. The assistance will keep her family off the streets and empower her to become self-supporting again.  The mother’s account shines as a positive contrast to the pessimistic news stories, showing hope available through The Salvation Army for those who have fallen into economic crisis.

The city’s need, though, has resulted in a significant increase in demand for services from The Salvation Army Atlanta and has put a strain on their operational resources. Staff has logged countless hours of overtime. They are fielding some 40,000 calls each day from metro Atlanta residents seeking relief and their phone systems are overwhelmed.

The Salvation Army of Atlanta says that “no one should be turned away in a time of need.”

Therefore, they’ve launched a “Call to Action” campaign to raise $300,000 in additional funds by September 30, 2010 to help meet the needs of hurting callers. Now they need your help to meet this goal!

If you would like to support The Salvation Army Atlanta’s efforts to help those in need, you can donate by:

–          Clicking Here to make a secure online donation

–          Phone at 1-800-SAL-ARMY

–          Mail:

c/o Call To Action

The Salvation Army

P.O. Box 49247

Atlanta, GA 30359

For more information on how you can help, visit The Salvation Army Atlanta’s website at or follow them on Facebook, Twitter, and their blog.

Thank you for your support and consideration!