It’s a Record: $142 Million in Giving!

Thank you, America! The Salvation Army raised $142 million in Christmas Red Kettles during the 2010 season, setting a record for the sixth straight year!

This is great news considering how much more need we’ve seen across the country, and these funds will go to support our many programs year round.

Wow. It was a busy Red Kettle season, to say the least. We used many of our traditional efforts, from the volunteer bell ringers you probably saw on every corner, to our annual Thanksgiving Day Kickoff at Cowboys Stadium. Plus, we had a few new ideas up our sleeves, like our Rock the Red Kettle Concert and a new iPhone app.

When it all comes down to it, though, we couldn’t have done any of this without you. Thank you for your generosity. And thanks to our many corporate and community partners for your continued support. We’re very grateful for all of your help with reaching those in need!

If you’d like to know more about our record Red Kettle Season, check out our official press release here.
Or if you’re more of a visual person, you may prefer this cool fact sheet: