You might be asking, “Why the Dallas Cowboys?”

The Cowboys’ popular Thanksgiving Day game serves as a great platform for “kicking off” the season of giving, encourageing viewers to help those in need during the Christmas season by contributing to a Salvation Army red kettle. Our partnership with the Cowboys began in 1997 and since that time, The Salvation Army’s Red Kettle Campaign has raised more than $1.4 billion!

The Red Kettle Campaign would not what it is today without the generous support of the Dallas Cowboys and the Jones Family: team owner Jerry Jones, his wife and Salvation Army Board Member Gene Jones, and Salvation Army Advisory Board Member Charlotte Jones Anderson. The support of the Jones family is what allows The Salvation Army to reach millions of viewers every Thanksgiving, promoting our campaign and thus helping millions more of struggling Americans each year.

The Salvation Army would like to extend our sincere appreciation to the Dallas Cowboys and the Jones Family for once again inviting us to take part in the Cowboys’ Thanksgiving tradition. We are so grateful for their support of The Salvation Army’s mission.

Click here to watch the full halftime show!

Now… onto the 120^th year of red kettles! We hope you’ll contribute this holiday season to help those less fortunate. Your spare change allows The Salvation Army to serve 64 million meals each year, 30 million Americans in need, and provide Christmas for millions of disadvantaged children. For other ways to give, please visit www.donate.SalvationArmy.org.