Thank You Dallas Cowboys!

The Salvation Army Kettle Kickoff at Dallas Cowboys Stadium Thanksgiving Day

Were you watching?

Approximately 40 million viewers tuned in for the exciting Dallas Cowboys game and The Salvation Army’s 15th Annual Red Kettle Kickoff halftime performance on Thanksgiving Day. Not only did the Cowboys beat the Miami Dolphins 20-19 with a last second field goal, but Enrique Iglesias put on an amazing performance during halftime with some of his newest hits.

You might be asking, “Why the Dallas Cowboys?”

The Cowboys’ popular Thanksgiving Day game serves as a great platform for “kicking off” the season of giving, encourageing viewers to help those in need during the Christmas season by contributing to a Salvation Army red kettle. Our partnership with the Cowboys began in 1997 and since that time, The Salvation Army’s Red Kettle Campaign has raised more than $1.4 billion!

The Red Kettle Campaign would not what it is today without the generous support of the Dallas Cowboys and the Jones Family: team owner Jerry Jones, his wife and Salvation Army Board Member Gene Jones, and Salvation Army Advisory Board Member Charlotte Jones Anderson. The support of the Jones family is what allows The Salvation Army to reach millions of viewers every Thanksgiving, promoting our campaign and thus helping millions more of struggling Americans each year.

The Salvation Army would like to extend our sincere appreciation to the Dallas Cowboys and the Jones Family for once again inviting us to take part in the Cowboys’ Thanksgiving tradition. We are so grateful for their support of The Salvation Army’s mission.

Click here to watch the full halftime show!

Now… onto the 120th year of red kettles! We hope you’ll contribute this holiday season to help those less fortunate. Your spare change allows The Salvation Army to serve 64 million meals each year, 30 million Americans in need, and provide Christmas for millions of disadvantaged children. For other ways to give, please visit

Salvation Army Officers and red kettle bell ringers of Dallas