Radiothon Raises $1.7 Million!

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$1.7 million!

That’s how much The Salvation Army of Metro Detroit raised during its 25th annual Bed & Bread Club Radiothon this past weekend. Radio personalities from News/Talk 760 WJR Paul W. Smith, Frank Beckmann and Mitch Albom hosted the 16-hour-long campaign from a local mall.

The final number is actually $1,733.997, but who’s counting?

Ok, we are.

That’s because the Bed & Bread Club serves 5,000 meals every day to children, adults and seniors living in the most depressed areas of Detroit. They also shelter 600 each night throughout the year.

And if you’re not a believer in the power of sharing on social media, listen to this:

Leveraging the power of Twitter, the Ford Motor Company Fund donated a whopping $50,000, thanks to the Radiothon’s inaugural Tweetathon. For every tweet using the hastag #BedandBread, the company donated $3 to The Salvation Army.

More than 16,000 tweets supported the campaign!

Of course, it helped that some famous Detroit natives stopped by to promote the campaign. Featured guests included Tim Allen, Kid Rock, Bill Cosby, Ken Holland and Gov. Rick Snyder among others.

Between the awesome success of the Radiothon and unexpectedly meeting their Red Kettle Campaign’s goal of $8.2 million this past Christmas, The Salvation Army will be able to continue fighting hunger and homelessness throughout the year in a city where 67% of kids are living in poverty and 1 in 5 people face hunger.

“Hunger and homelessness in our community is a huge, but not impossible, problem to fix. By donating to The Salvation Army Bed & Bread Club Radiothon, the people of metro Detroit have truly become heros in the fight against poverty,” said Major Mark Anderson in Monday’s press release, general secretary and metro Detroit area commander for The Salvation Army Eastern Michigan Division.

Click here to view pictures from the event on The Salvation Army of Metro Detroit’s Flikr Page!