Kenny Chesney to Kick-Off 122nd Salvation Army Red Kettle Campaign

Charlotte Jones Anderson, Salvation Army National Advisory Board Chairperson, announces country singer, Kenny Chesney as the 2012 Red Kettle Kick-Off halftime show performer.

Strap on your dancing boots!

We are thrilled to announce that country music superstar, Kenny Chesney will kick-off The Salvation Army’s 122nd annual Red Kettle Campaign with a live performance during halftime of the Dallas Cowboys Thanksgiving Day game!

The popular singer-songwriter and football enthusiast will perform hits off of his latest album, Welcome to the Fishbowl, in support of The Salvation Army’s long-running fundraising campaign.

In its 16th year, the Red Kettle Kick-Off show will launch yet another great season of giving and serving. Last Christmas, the American public generously donated a record $147.6 million to The Salvation Army’s iconic red kettles, allowing The Salvation Army to serve millions of Americans in need with food, clothing, toys, shelter, and other assistance (3.5 million individuals during the holidays alone!).

“There are great traditions in America – especially Thanksgiving, family and football. For 16 years the Dallas Cowboys and The Salvation Army have been an American tradition and I’m happy to be a part of it,” said Kenny Chesney.

Football players from The Salvation Army's Cedar Crest Community Center in Dallas joined Kenny Chesney on stage at the press announcement of his partnership on October 28.

And now through November 11, fans of the Cowboys and Kenny Chesney can visit www.SalvationArmyUSA.org/BoysofFall for a chance to win a trip for four to Dallas to see the team battle the Washington Redskins on Thanksgiving Day – including on-field passes for the halftime show and meet-and-greet with Kenny!

“I’m calling on all of my fans to not only give back this year but also send in their best football highlights videos for a chance to see me live in Dallas on Thanksgiving Day,” said Kenny Chesney.

Complete contest rules and details can be found here.

Throughout The Salvation Army’s partnership with the Dallas Cowboys, the Red Kettle Campaign has raised more than $1.5 billion for Americans in need – that’s one person helped every second!

We hope you’ll tune in at 3:15 PM (CT) on November 22 for the Thanksgiving Day game and Red Kettle Kick-Off, airing live on FOX!

Read the official press release here.