Tune In Tomorrow: Kenny Chesney to Kick-Off Red Kettle Campaign!

We are currently set up on the Dallas Cowboys football field with acclaimed country artist Kenny Chesney, Commissioner William A. Roberts, National Commander for The Salvation Army, National Advisory Board (NAB) Chair, Charlotte Jones Anderson, and team owner, Jerry Jones, for a satellite media tour in promotion of The Salvation Army’s 16th annual Red Kettle Kick-Off event.

Kenny Chesney is this year’s Red Kettle Kick-Off performer and will be rocking the stage live during halftime of tomorrow’s game featuring longtime rivals, the Dallas Cowboys vs. the Washington Redskins. We are thrilled that Kenny is supporting the work of The Salvation Army.

Our annual Kick-Off launches the official start to The Salvation Army’s 122nd Red Kettle Campaign, during which the generous public will donate their spare change and help The Salvation Army serve approximately 30 million Americans throughout 2013.

Tune in at 4:15 ET tomorrow to watch the big game and Kettle Kick-Off halftime show!

Charlotte Jones Anderson, Salvation Army National Advisory Board Chairperson; Kenny Chesney; Commissioner William Roberts, National Commander of The Salvation Army; Jerry Jones, owner of the Dallas Cowboys.

Kettle Kick-Off performer, Kenny Chesney and Salvation Army National Commander, Commissioner William Roberts.

Salvation Army National Advisory Board Chairperson, Charlotte Jones Anderson with Kenny Chesney.

Major George Hood, Charlotte Jones Anderson, Jerry Jones, and Commissioner William A. Roberts.