Donors Help Salvation Army’s 122nd Red Kettle Campaign Set New Fundraising Record
Thanks to the generosity and sacrifice of donors and volunteers, The Salvation Army reached a new record through its 2012 Red Kettle Campaign – $148.7 million collected through nickels, dimes, quarters and dollars! The results are especially significant as the generous public not only helped us break a record for the eighth year in a row despite a difficult economy, but will enable The Salvation Army to meet an increasing demand for social services in the year ahead.
“There are times in American history when people unite around a common cause and work together to help their neighbor. 2012 was no different,” said Commissioner William Roberts, National Commander of The Salvation Army. “The Red Kettle Campaign signifies a unified goal that the public cares for people who have fallen on hard times. Every donation allows us to meet our Mission to help people in His name.”
Helping us get the word out, country superstar Kenny Chesney kicked off the 122nd Red Kettle Campaign with a live performance at Cowboys Stadium on Thanksgiving Day to more than 30 million viewers. In its 16th year, the Kick-Off event reminds others about the importance of giving back when many struggle with life’s basic necessities like food and shelter.
Midway through the campaign, pop sensation Owl City, as well as music artists Hot Chelle Rae, Andy Grammer, Bridgit Mendler, and Sonus performed at The Salvation Army’s third annual “Rock the Red Kettle Concert,” a free show at L.A. LIVE in Los Angeles produced by Ned Specktor of Specktor Media which welcomed thousands of guests in-person and online.
At these events and throughout the campaign, tech-savvy supporters were encouraged to donate online, via our Facebook page, through text message, or by fundraising as a virtual bell-ringer with the help of family, friends and colleagues. All of these methods made significant contributions to the Red Kettle Campaign’s online fundraising, totaling $21.2 million in donations.
Throughout the campaign, approximately 25,000 heartfelt volunteer bell-ringers braved the elements and collected donations at storefronts. Red Kettles at Walmart and Sam’s Club locations alone collected nearly $40 million and $5 million respectively. Nearly 2,200 Kroger locations also hosted kettles to raise $14.5 million, while donations to Big Lots stores raised more than $1.5 million for the campaign.
“From our celebrity performers and our gracious volunteer bell ringers, to our corporate partners and the generous public, The Salvation Army has once again seen first-hand the compassion that exists in America and the changes it can make in one’s life,” said Roberts.
Your donations to the Army support families and individuals in need in the communities in which the donations were raised. Thank you for your generous support of The Salvation Army’s Red Kettle Campaign.
To find out how this money will help approximately 30 million Americans in the coming year, visit www.SalvationArmyUSA.org.