Selena Gomez Kicks Off Red Kettle Campaign

               of the Dallas Cowboys during the Cowboys xx-xx win over the Oakland Raiders at AT&T Stadium in Arlington, Texas.   Photo by James D. Smith/Dallas Cowboys

Selena Gomez performs during halftime of the Dallas Cowboys’ Thanksgiving Day game, November 28. Credit: Dallas Cowboys

In the time before, during or after most Americans’ Thanksgiving dinner November 28, pop sensation Selena Gomez kicked off The Salvation Army’s 123rd Red Kettle Campaign with a live performance during halftime of the Dallas Cowboys game against the Oakland Raiders.

Nearly 40 million viewers tuned in for the Dallas-based singer’s performance, which included hits, “Come and get it” and “Slow down” as part of The Salvation Army’s 17-year tradition with the Dallas Cowboys.

With the annual campaign officially launched, starting today nearly 25,000 bell-ringers will take to storefronts nationwide to collect coins, dollars and the occasional gold tooth from donors. Generous passersby can be assured that all donations will stay in their local community to help The Salvation Army meet the physical, material, emotional and spiritual needs of the area’s most vulnerable.

“It’s such an honor to perform in my hometown and build awareness for the Red Kettle Campaign,” said Gomez. “By dropping change in the kettles, you are changing a child’s life. The Salvation Army uses those nickels, dimes and quarters to provide after school programs, summer camps and toys for children during the holidays, and all in the community where they were donated.”

Since announcing her performance in early November, Selena has been raising awareness for The Salvation Army by encouraging her supporters to donate to her own Online Red Kettle (, a site that allows kettle owners to virtually raise funds for the Red Kettle Campaign. Interested fundraisers can visit to get started.

A lot of small donations really add up. As the largest charitable fundraiser of its kind, nearly 30 million Americans will receive assistance in the coming year thanks to campaign supporters.

The Kettle Kickoff is just the beginning. In addition to traditional on-the-street red kettles, supporters can text the word KETTLE to 80888 to make a quick $10 donation to the campaign.*

And on December 7, The Salvation Army’s Fourth annual Rock the Red Kettle concert will welcome fans and supporters to Universal CityWalk in Los Angeles for a free show featuring headliner, Austin Mahone, with performances by Kelly Rowland, Noelle Bean, Emblem3, and Coco Jones. Visit to live stream the show with #RocktheRedKettle.

A huge thanks to Selena Gomez and the Dallas Cowboys for their fantastic support this season and beyond.  Thanks for watching – we’ll see you at the Red Kettle!


*A one-time donation of $10 will be added to your mobile phone bill or deducted from your prepaid balance. Message and Data Rates May Apply. All charges are billed by and payable to your mobile service provider. Service is available on Verizon Wireless, AT&T, Sprint, and T-Mobile. All purchases must be authorized by account holder. By participating you certify that you are 18 yrs or older and/or have parental permission. Donations are collected for the benefit of The Salvation Army by Innogive Foundation and subject to the terms found at Privacy policy: Text STOP to 80888 to stop; Text HELP to specify 80888 for help.

15 Comments on “Selena Gomez Kicks Off Red Kettle Campaign

  1. Most People Are Disturbed By This Performance. Do You Really Not Get It?

  2. i love the salvation army, i am a graguate of the william booth high school, monrovia liberia.

  3. Very disappointed in this choice. This is who we are? This is the message that Christ sent us to give? Get half dressed and gyrate on stage?!!!! Thankful my Grandparents (Brigadier William and Lucielle Larned have been promoted to glory and didn’t see this! Their “Army” has fallen a long way!

  4. I thought the Salvation Army halftime performance by Selena Gomez was incredibly distasteful, especially given the “What we believe” statement of the Salvation Army. I understand the Salvation Army is trying to be a little more edgy than in the past, but I didn’t expect it to fall over a cliff.

  5. “When Church and the world can jog along comfortably together, you may be sure there is something wrong. If Christians were equally faithful and devoted to the Lord and separated from the world, living so that their lives were a reproof to all ungodliness, the world would hate them as much as it ever did.” – Catherine Booth

    “It seemed clear to me from the teaching of the Bible that Christ’s people should be separate from the world in everything which denoted character and that they should not only BE separate but APPEAR so.” ― Catherine Booth

  6. Great comments… small wonder Christianity is such a joke. A man who knew Jesus once wrote. Be ye not unequally yoked together with unbelievers… for what fellowship has righteousness with unrighteousness… Selena may be ringing the bell for the Salvation Army organization, but not Jesus. Just read the lyrics from a few songs.. How low will the army go to get a dollar in their kettle. Compromise for coin!

  7. Sadly I see this as just another formerly solid Christian organization that purports to be Biblically sound but compromises with the world in order to gain something. While I certainly think it was admirable for Selena Gomez to want to help people; I’m very disappointed and stunned that the Salvation Army would decide to employ pelvic thrusts, skimpy costumes and questionable lyrics to interest people in supporting a Christian organization. This was an extremely poor decision and it brings shame to the cause of Christ. The things of God are holy and cannot be promoted by things that don’t even try to be. Shame on the Salvation Army for embarassing our Lord and sending a mixed message. Until this direction is repented of and apologized for “publicly” I can no longer support this group and still be true to Christian principles and that disappoints me greatly.

  8. I’m Outraged! Salvation Army: Selena Gomez

    I can’t believe the Salvation Army endorsed Selena Gomez’s Thanksgiving Half-time performance. The youngest members of our family, three of them girls ages 5-7, heard the music and ran to the living room. Parents across America were forced to either permit their daughters to sing along to the lyrics “If you want it, come and get it,” or be labeled as prudes by turning it off. There is not much we can do about a culture that promotes the sexual exploitation of young girls, but for this to come at the hand of the Salvation Army and during Thanksgiving is absolutely appalling!!! The Salvation Army does so much good, and proclaims a “mission to preach the gospel of Jesus Christ.” It’s sad that the Leadership of the Salvation Army believes they need to sacrifice their values and credibility for financial gain.

  9. Iam a single grandmother raising one of my grandkids at this time iam struggling to just keep food on the table i have been trying now for a month to try to get help for my granddaughter she is a wonderful little girl with no one in her life but me i was to late for the salvation army due to me being sick i do not know where else to go can someone lend me a hand please i ran out of opitions my granddaughter name is shakira she is 7years old so please if you know some where that i can get help? Thank you and god bless you merry christmas my phone 717-394-3809.

  10. I. Nice people. The. Held. The. Red. Kettle. To. Help. Other people. For. A. Good. Cause. To. Help. The. Homeless. To help. People. Around. World. Let. God. Make. Micrale. Prayer. And. Micrale. Healing. The. Lord. Is. Make. Everything. Possible

  11. Sad. Sad. Sad. The choice to run a Thanksgiving Day halftime “sexual show” as an endorsement for The Salvation Army is extremely disheartening. If 40 million people, certainly many of them Christians, watched this horrible unchristian advertisement, then you must use better judgment in the future or donors, like me, will look for organizations with a true Christian purpose to support. Unbelievable!!!

  12. “The Salvation Army, an international movement, is an evangelical part of the universal Christian
    Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission
    is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.” I pray the leaders of the Salvation Army will review their own Mission Statement and organize future events that model it. The Thanksgiving half-time show only glorified the “flesh” and did nothing to spread the gospel of hope of Jesus Christ. My conscience will not allow me to support the Salvation Army this Christmas. Very sad indeed.

  13. Tonight I sat down at the computer to make a $250.00 donation to the Salvation Army. When the Salvation Army website came up, I was greeted by a picture of a half-dressed Selena Gomez singing and dancing. To say that I was very surprised and extremely disappointed is an understatement. The reason is because I want to give to an organization that represents Christian values and ideals. Your mission statement says one thing; but, your choosing her to represent your organization the way that she did says something completely different. Therefore, I will not support the Salvation Army as long as you make choices that contradict what you are supposed to stand for.

  14. Selena Gomez is a performer? And please keep in mind that this is a football game… not a mass. She is a devoted christian and supports and donates to the salvation army. So i think for a 21 year old she should get more respect for what shes doing.

  15. I am glad to see other people were upset as much as we were about this. We were watching this game as a family, and granted many times we don’t watch the half time shows because of the questionable performances, and during the games, the guys have to turn their heads when the cheerleaders come on. But, when we saw the Salvation Army promotion come on with Selena Gomez talking…..that got our attention. I raised an eyebrow before we saw the show begin because Selena has a sorted history anyway and we have always known the Salvation Army to be one of the few remaining charities that don’t give most of their donations to their high paid leadership, and that still claim one of their goals is to spread the gospel. But when the show actually came on, we were aghast in mere seconds. There was no way that we were going to watch any more after that, although we got glimpses of the disgusting performance when we switched back to see if it was safe to watch yet. So, this year we won’t be dropping money in the buckets as we usually do. Instead we will be dropping notes that say why we aren’t donating. And to the person that said Selena is a good Christian girl, (although it might have been her trying to defend herself since she is catholic and mass was mentioned.)…I say, “YEAH RIGHT!”. Truly “Good Christian Girls” don’t dance like that, wearing that, in front of the whole world……and Hopefully they would not be found on the cover of Cosmopolitan magazine, or doing some of the other unmentionables that she has been rumored to have done. But I guess that the lines have become blurry even in the church. However, I was encouraged by all the outraged commentators that at least there are still some people who can discern between right and wrong in the eyes of the Lord….which, after all – His is the only standard that matters.

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