Selena Gomez Kicks Off Red Kettle Campaign
In the time before, during or after most Americans’ Thanksgiving dinner November 28, pop sensation Selena Gomez kicked off The Salvation Army’s 123rd Red Kettle Campaign with a live performance during halftime of the Dallas Cowboys game against the Oakland Raiders.
Nearly 40 million viewers tuned in for the Dallas-based singer’s performance, which included hits, “Come and get it” and “Slow down” as part of The Salvation Army’s 17-year tradition with the Dallas Cowboys.
With the annual campaign officially launched, starting today nearly 25,000 bell-ringers will take to storefronts nationwide to collect coins, dollars and the occasional gold tooth from donors. Generous passersby can be assured that all donations will stay in their local community to help The Salvation Army meet the physical, material, emotional and spiritual needs of the area’s most vulnerable.
“It’s such an honor to perform in my hometown and build awareness for the Red Kettle Campaign,” said Gomez. “By dropping change in the kettles, you are changing a child’s life. The Salvation Army uses those nickels, dimes and quarters to provide after school programs, summer camps and toys for children during the holidays, and all in the community where they were donated.”
Since announcing her performance in early November, Selena has been raising awareness for The Salvation Army by encouraging her supporters to donate to her own Online Red Kettle (www.OnlineRedKettle.org/SelenaGomez), a site that allows kettle owners to virtually raise funds for the Red Kettle Campaign. Interested fundraisers can visit www.onlineredkettle.org to get started.
A lot of small donations really add up. As the largest charitable fundraiser of its kind, nearly 30 million Americans will receive assistance in the coming year thanks to campaign supporters.
The Kettle Kickoff is just the beginning. In addition to traditional on-the-street red kettles, supporters can text the word KETTLE to 80888 to make a quick $10 donation to the campaign.*
And on December 7, The Salvation Army’s Fourth annual Rock the Red Kettle concert will welcome fans and supporters to Universal CityWalk in Los Angeles for a free show featuring headliner, Austin Mahone, with performances by Kelly Rowland, Noelle Bean, Emblem3, and Coco Jones. Visit www.salvationarmyusa.tumblr.com to live stream the show with #RocktheRedKettle.
A huge thanks to Selena Gomez and the Dallas Cowboys for their fantastic support this season and beyond. Thanks for watching – we’ll see you at the Red Kettle!