Tune In: Kettle Kickoff Interview Btwn Dallas Cowboys’ Jerry Jones and Our National Commander

Tuesday, November 23, 2010

The Salvation Army officially kicks off our annual Christmas Red Kettle Campaign this Thursday, Thanksgiving Day, with the help of the Dallas Cowboys!

We’re pumped. The fun will start early in the morning with a LIVE interview from Cowboys stadium between team owner Jerry Jones and Salvation Army National Commander William Roberts.

You can tune in as they discuss the Christmas Kettle Kickoff and how donations raised during the holiday season will help meet needs in your local community all year long. Find your city and local affiliate on the chart below for air times:

Later that day, country music star Keith Urban will celebrate our Red Kettle Kickoff with an awesome performance during the Dallas Cowboys halftime show. The game and show will be nationally televised LIVE by FOX at 3:15 CT/4:15ET, so be sure to tune in!

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Wished You Were Here

Tuesday, November 23, 2010

There was a lot of energy and excitement at the Rascal Flatts/JCPenney Angel Tree Toy Drive in Manhattan last week! Too many fans to count turned out with new toys for some lucky angels.

Rascal Flatts weaved in and out of the crowd to meet as many people as possible and sign copies of their new album. From the photos it looked like a scene from Where’s Waldo?

The evening’s climax came when toy drive partners JCPenney (represented by VP Rick Jones), Rascal Flatts, and The Salvation Army (represented by Major George Hood) took the stage to share what a positive impact the program would have on children and seniors in need. They thanked the audience for their generous support.

When Major Hood returned from NYC, I asked him about his thoughts on the event and our partners. His response was very encouraging.

“They’re so committed to these kids. It’s really refreshing to work with a retailer who wants to make sure kids are cared for,” he noted.

“This is a corporate partnership where the people involved really are focused on meeting the needs of children – making sure kids have Christmas presents is more important to JCPenney and Rascal Flatts than any recognition they’re going to get.”

Just how important, you ask? Each member of Rascal Flatts has already adopted an angel of their own.

So what are you waiting for? Adopt yours today.

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Dallas Cowboys Bring Early Thanksgiving to Homeless

Thursday, November 18, 2010

The Dallas Cowboys took a timeout from practice this week to observe one of their favorite traditions – serving food at their local Salvation Army homeless shelter.

More than 200 Salvation Army clients felt like they scored big when they got an early Thanksgiving dinner served by their home town heroes.

Don’t forget, you can see another great annual Cowboys/Salvation Army tradition next week. Tune in to the Cowboys’ Thanksgiving Day game on FOX to see our Red Kettle Kickoff halftime show with Keith Urban!

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Cokie’s Behind Our Cause

Wednesday, November 17, 2010

Yes, that woman behind The Salvation Army shield clenching a triumphant fist is none other than one of the nation’s most renowned news and political analysts Cokie Roberts, also known as a “Living Legend” by the Library of Congress.

Mrs. Roberts delivered the keynote speech at The Salvation Army Greater Houston Area Command’s 2010 Annual Luncheon this past Saturday to hundreds of Army supporters.

Addressing the crowd, she said, “If we want our country to succeed and for people in our country to do well we have to support organizations like The Salvation Army because that’s the way we get our kids into better situations. The Salvation Army does such incredible work around the country and around the world, but especially here in Houston where the programs are incredibly expensive for older citizens, for children, for young moms, and of course, for the people who are homeless or on the streets.”

Wow.

Coming from a woman who has won three Emmys, earned a niche in the Broadcasting and Cable Hall of Fame, and is honored as one of the 50 greatest women in the history of broadcasting, we’re grateful to have her champion our cause. Thanks, Cokie, for your support!

We hope it will draw further attention to the good work the Army is doing across the country so that more people in need may be served as a result.

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Fight Hunger with a Click and a “Like”

Monday, November 15, 2010

Did you know that in the United States 1 in 6 people don’t know where their next meal will come from? Or that 37 million people have sought help from food pantries or banks? Did you know 18.5 million children eat free or reduced-price lunches at school?

Walmart stores are pledging over $2 billion by 2015 to fight hunger in America, and between now and the end of the year they’re letting you choose to whom $1.5 million of that will go.

How It Works:

* Visit fightinghunger.walmart.com where you’ll find a list of 100 communities along with each of their food hardship rates.

* Login to Facebook and “Like” the community you think needs the funds the most. Your “Like” counts as one vote.

* The community with the most votes will receive $1 million, and the next five communities will receive $100,000 each. The funds will be divided up amongst a number of local organizations fighting hunger (like The Salvation Army) in those supported communities.

You’ll be furthering the cause with just a click of a mouse.

If the virtual world isn’t your preference, or you’d just like to do more, step away from your computer and into a Walmart store this week. From Nov. 15 – Nov. 22 Walmart facilities across the country are hosting in-store food drives to benefit local-area food banks. Donate non-perishable foods for another simple way to help fight hunger.

Find Walmart’s Fighing Humger campaign on Facebook here. While you’re on the site, swing by The Salvation Army’s page here.

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Shopping the Most Good at Target

Monday, November 15, 2010

Not that some of us out there need any additional incentive to go shopping, but this week Target has a promotion that makes it pretty hard to resist.

For each Target gift card of $20 or more purchased in store from Sunday, Nov. 14 – Saturday, Nov. 20, Target will donate $1 to The Salvation Army (up to $400,000 total).

It’s a good way for you to knock out some holiday shopping and a great way to give back to your local community. Plus, can you imagine the look on Aunt Sue’s face when she finds out her awesome present is also helping serve people in need?

The Salvation Army is thankful for Target’s generosity, and we hope you’ll let them know how much their efforts are appreciated next time you stop in their stores.

Remember, this promotion goes through the 20th, so there’s only 6 days left to help The Salvation Army with doing the most good by shopping the most good !

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Watch Tonight – New National Leaders’ Installation

Friday, November 12, 2010

Don’t have plans tonight? Now you do! This evening is the installation service for The Salvation Army’s new national leaders Commissioner William and Nancy Roberts. You’re officially invited to watch the ceremony LIVE online!

What: Installation Service for The Salvation Army’s new National Commander and National President of Women’s Ministries

Who: You + Commissioners William and Nancy Roberts

When: 8:30pmEST/7:30pmCST, Friday, November 12

Where: Here at our blog (look down), or streaming LIVE through www.live.salvationarmymedia.com from Chicago, IL

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Our Red Kettles are even on CNN

Friday, November 12, 2010

The Salvation Army’s Major George Hood, National Community Relations and Development Secretary, appeared live on CNN yesterday with host Ali Velshi to discuss our 2010 Red Kettle Campaign.

As our iconic red kettles are already appearing on streets and by store fronts, Major Hood talked about how the money raised from this holiday tradition is critical in supporting local Army programs and services year round.

In case you missed the interview, we’ve got the video for you right here:

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New National Leaders to be Installed

Thursday, November 11, 2010

As of November 1, The Salvation Army is under the new national leadership of Commissioners William and Nancy Roberts, and their official installment service is taking place Friday, November 12 in Chicago, IL at 8:30pm EST/7:30pm CST.

For anyone interested in watching the ceremony, it will be broadcast LIVE online at www.live.salvationarmymedia.org.

Here at National Headquarters we’ve already had the opportunity to welcome Commissioners Roberts with a special chapel and welcome lunch. For those of you who haven’t had the chance to meet them yet, we can tell you they’re an extremely friendly and personable couple that we’re excited to have join us!

As officers of The Salvation Army they’ve served all over the world – most recently in Kenya and before that London, England and South America, in addition to some cities in the United States. We’ve already heard a few fascinating anecdotes about their work within communities across the globe and they’ve assured us we’ll hear more.

Good…we always love a good story.

We’re confident that Commissioners Roberts will be excellent leaders, not just because of their broad perspective and experience, but also because of their evident love for people. If you’re available Friday evening we definitely recommend tuning in to their installation service.

You can also find the biographies of our fearless leaders here.

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A Paper Angel, A Country Star

Monday, November 8, 2010

Country music star Jimmy Wayne will be performing in Nashville tonight at the ‘A Gathering of Angels Benefit Concert’ to promote our Salvation Army Angel Giving Tree program.

As an advocate of Angel Tree, Jimmy’s doing more than just promoting a good cause. He knows from personal experience the incredible hope it provides to those in need.

Jimmy survived a turbulent childhood and bounced around from foster home to foster home with his sister before ending up on the streets. During those difficult years they were also adopted angels, receiving Christmas presents from kind, anonymous donors through the Angel Tree program. The gifts were a source of cheer amidst an otherwise dark time.

The experience was so important to him that it inspired his 2004 hit song “Paper Angels,” referring to the angel shaped tags which represent the Christmas wishes of children and seniors up for “adoption.”

I wonder, did Jimmy ever imagine that one day he would be on the other side serving as a voice for a program from which he once received support? I don’t know, but the generosity of others certainly resulted in a life-changing impact on the course of his life (while a homeless teenager, an elderly couple adopted him for real and set him on the course for college and a music career).

By adopting an angel this holiday season through our Angel Giving Tree online program, you too can have a significant, positive effect on the life of a child or senior in need – we have more than 140,000 signed up this year. Just go to jcp.com/angel, or watch the video below to learn more.

Thanks for your support!

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