Dallas Cowboys Bring Early Thanksgiving to Homeless

Thursday, November 18, 2010

The Dallas Cowboys took a timeout from practice this week to observe one of their favorite traditions – serving food at their local Salvation Army homeless shelter.

More than 200 Salvation Army clients felt like they scored big when they got an early Thanksgiving dinner served by their home town heroes.

Don’t forget, you can see another great annual Cowboys/Salvation Army tradition next week. Tune in to the Cowboys’ Thanksgiving Day game on FOX to see our Red Kettle Kickoff halftime show with Keith Urban!

Read More

Our Red Kettles are even on CNN

Friday, November 12, 2010

The Salvation Army’s Major George Hood, National Community Relations and Development Secretary, appeared live on CNN yesterday with host Ali Velshi to discuss our 2010 Red Kettle Campaign.

As our iconic red kettles are already appearing on streets and by store fronts, Major Hood talked about how the money raised from this holiday tradition is critical in supporting local Army programs and services year round.

In case you missed the interview, we’ve got the video for you right here:

Read More

Kickin’ Off This Year’s Red Kettle Campaign Is…

Monday, October 25, 2010

The wait is over! Our National Advisory Board Chair Charlotte Jones Anderson made the announcement on ESPN’s Monday Night Football this evening…

Three-time Grammy Award winner Keith Urban has been named the featured performer for this year’s Salvation Army’s Kettle Kickoff! That means you get to watch him rock out during the Dallas Cowboys Thanksgiving Day game halftime show on November 25 aired on FOX. (Read our official press release here)

But instead of watching from your couch, how would you like to catch all the action live at Cowboys Stadium?

As a part of the Kettle Kickoff promotion, fans will have an opportunity to win an expense-paid trip to the game to see Keith’s performance and watch Dallas take on last year’s Super Bowl champs, the New Orleans Saints. Just signup to be an Online Red Kettle virtual bell ringer at www.onlineredkettle.org, and the fans who collect the most donations for people in need have a chance to win! You can checkout rules and details at www.onlineredkettle.org, but the contest has started and there’s no time to waste, so we’re including key info below as well.

May the best virtual bell ringer win!

Eligibilty: The Contest is open to legal residents of the United States who are 18 years of age or older, residing in one of the 50 United States or the District of Columbia. Employees, soldiers and officers affiliated with The Salvation Army and their family members are eligible to participate.

Contest Time Period: The Contest runs from October 25, 2010 through Sunday, November 21, 2010 at 12 noon ET.

How to Sign Up: Participants can sign up for individual Online Red Kettles on the Internet at www.onlineredkettle.org and following the directions provided.

Prize Package: The prize package includes:

* Two game tickets to the November 25, 2010, Thanksgiving Day game between the Dallas Cowboys and New Orleans Saints at Cowboys Stadium in Arlington, TX

* Two field-level passes to the Keith Urban half-time performance

* One-night hotel stay for two persons at the Gaylord Hotel & Convention Center in Dallas in a single room with two queen-sized beds

* Two round-trip coach-class airline tickets from U.S. destinations (excluding U.S. territories and outlying areas) on a major commercial carrier, subject to seat availability

Winner: The participant whose individual Online Red Kettle has the highest monetary total of donations as of November 21, 2010 at 12 noon ET, will be declared the winner.

Tie-Breaker: In the event that more than one kettle has the exact same total, the person whose kettle was registered in the Online Red Kettle system first will be declared the winner.

Notification: The winner will be notified via the e-mail address they used to register their individual Online Red Kettle.

General Conditions: No purchase necessary.
Again, for more contest details please visit www.OnlineRedKettle.org or our website at www.salvationarmyusa.org.

Read More

Announcing our Next National Advisory Board Chairperson – Mrs. Charlotte Jones Anderson!

Tuesday, September 21, 2010

The Salvation Army is proud to announce the new Chairman of our National Advisory Board (NAB) is Mrs. Charlotte Jones Anderson, the Executive Vice President of Brand Management/President of Charities for the Dallas Cowboys!

Mrs. Anderson will be the first-ever female chairperson of our NAB and will serve a three-year term beginning January 2011, following the term ending of our current chairman Rob Pace.

Pace told the Dallas Morning News, “[Anderson] had unanimous support – we all thought she was the exact right person for this responsibility.”

Read more of his thoughts, along with those of Salvation Army National Commander Israel Gaither, in the article here- Dallas Morning News: Cowboys exec Charlotte Jones Anderson will be new chairman of Salvation Army’s advisory board.

Serving as NAB Chairman is just the next chapter in Mrs. Anderson’s distinguished history of involvement with the Army. She has been a member of the NAB for the past 5 years, helped create a memorable kickoff to our annual Christmas Red Kettle campaigns for the last 13 years through her organization of the nationally televised Dallas Cowboys Thanksgiving Day game half-time show, and she also frequently participates in events at The Salvation Army’s Gene and Jerry Jones Family Center for Children which provides affordable childcare for low-income families.

Having worked with the Dallas Cowboys for 21 years, Mrs. Anderson is one of the NFL’s most innovative and versatile executives. She guides the team in everything from stadium design to entertainment, merchandising, uniforms design, and philanthropy. It’s no wonder they lay claim to one of the most popular brands in sports! She also supervises the fortunes and travels of the Dallas Cowboys Cheerleaders – considered to be the most recognized and accomplished organization of its kind in the world.

The Salvation Army is confident that Mrs. Anderson’s support and experience with our organization, strong marketing background, and excellent vision displayed in guiding the Dallas Cowboys will help make her an excellent leader for our National Advisory Board!

Read our official press release HERE.

Read More

We’re #5!

Thursday, September 16, 2010

The United States has been ranked as the world’s 5th most generous nation, according to the 2010 Gallup’s World Giving Index. Rankings were based on responses to survey questions about the frequency of charitable behavior including donating money, volunteering and helping strangers.

Here’s who took the other top spots (repeated numbers indicate a tie):

1. Australia
1. New Zealand
3. Ireland
3. Canada
5. United States
5. Switzerland

Coming from The Salvation Army’s perspective, we’re not surprised that the American public has a big heart – much of what we do hinges on the generosity of others. According to our 2010 National Annual Report, more than 3,411,613 Salvation Army volunteers donated their time and effort last year! And during the last two years’ holiday giving seasons, when the economic downturn suggested that financial donations should be on the decline, Americans gave more than ever before to our Annual Christmas Red Kettle Campaigns!

What do you think about our nation’s rank as #5? How important do you think philanthropy is to the strength and well-being of a society?

And let’s extend the poll to our readers – In the last month, have you supported an organization or charitable cause by donating money, volunteering or helping a stranger? Bonus question: In which way of these ways do you like to give back the most, and why?

Read More

Athletes Emphasize Charitable Giving

Wednesday, September 1, 2010

The Washington Post reports that Washington, DC sports teams and athletes are increasingly focusing on charitable giving.

Staff writer Susan Kinzie says, “For reasons idealistic, self-serving or practical, athletes and teams are putting a greater emphasis on donating money, volunteering and helping local communities — with more commitment to providing real impact rather than just photo ops.”

As a DC resident, it’s nice to hear that my teams are giving back. Between the baseball, hockey, basketball and football teams, DC athletes are helping revitalize local neighborhoods, investing in cancer prevention, fighting hunger, supporting children’s education programs and addressing a load of other issues. With the unique voice and wide supporter base that comes with the territory, athletes have a great platform to get the message out on deserving causes and make lasting, positive impacts on communities and individuals.

I’ll admit though, sometimes I’m skeptical when I hear about big names pushing a cause. I wonder, do they really care about or have a genuine commitment to this issue they’re attaching themselves to? For me, sincerity is important.

What’s your take on athletes being active in philanthropy? Do you have a favorite athlete who’s an outspoken advocate for a charity or a cause? Does a sports/charity partnership make you more likely to support the members involved?

Felix Jones spends time coaching kids at The Salvation Army’s North Mabee Center in Tulsa, OK.
Felix Jones spends time coaching kids at The Salvation Army’s North Mabee Center in Tulsa, OK.

Since becoming a Salvation Army employee, I’m happy to say my skepticism has tempered after seeing athletes and teams from around the country give and serve generously through our organization in ways that have invaluably inspired and assisted those in need. Their collaboration with us has ranged from extended partnerships to isolated volunteer efforts. Some athletes have never been involved with the Army before, while others have actually been clients in our programs.

Maybe you root for some of the teams and players who have worked with us:

* Felix Jones, Dallas Cowboys – He tutors students in ACT prep at The Salvation Army’s North Mabee Boys & Girls Club in Tulsa, OK and has served as a role model in other programs. He’s also pledged $25,000 to the North Mabee Center. Why? He played football at North Mabee as a kid and personally knows what a great impact it has on the local community.

* Robert Meacham, New Orleans Saints – Young aspiring football players received personal tips on playing the game from this Super Bowl Champion during a summer sports camp at The Salvation Army’s North Mabee Center in Tulsa. Yep, Meacham also grew up playing ball at the center with Jones.

* Julius Erving, NBA Hall of Famer – The b-ball legend is an advocate for exercise and sportsmanship for youth in Atlanta, where he hit the basketball courts as a kid at The Salvation Army. One way he gives back is through his annual “Dr. J” Biddy Ball tournament hosted this year at The Salvation Army Ray and Joan Kroc Corps Community Center, with the help of other players including Cory Blackwell, Vincent Askew and Duane Causwell.

* Omaha Nighthawks (UFL) – These players not only helped establish two mentoring programs through a $25,000 donation to the Omaha Salvation Army Kroc Center, the Nighthawks also serve as mentors themselves! And they’re holding their training camp at the Kroc Center where kids and the community will have the opportunity to see their role models in action.

* Indianapolis Colts – From hosting Christmas toy drives to a $25,000 donation equally shared by The Salvation Army and 4 other non-profits, the Colts are community-focused. On top of that, their Senior VP Tom Zupancic just joined our Advisory Board!

* Philadelphia Eagles – When disaster struck Haiti, the team wanted to help. Eagles guard and Haiti native Max Jean-Gilles, Eagles linebacker Akeem Jordan and Eagles employees volunteered to help The Salvation Army and Numana pack nutritious meals for earthquake survivors.

* Dallas Cowboys – For 13, going on 14, years the Dallas Cowboys Thanksgiving Day game halftime show marks the official launch of our Red Kettle Christmas Campaign. The annual campaign has raised more than $1 billion since the partnership began in 1997 and has helped the Army to serve 30 million people each year nationwide. Plus, Cowboys owner Jerry Jones and his wife, Gene, opened the Gene and Jerry Jones Family Center for Children – a Salvation Army child care center for low-income families in Irving, TX. Mr. Jones is now an Emeritus member of The Salvation Army’s National Advisory Board and his daughter and wife are active board members.

Read More

NSAW Fact of the Day: Red Kettle Origin and Modern Traditions

Wednesday, May 12, 2010

Did You Know…?

The Annual Red Kettle Christmas Campaign began in 1891 when a Salvation Army captain in San Francisco set up a crab pot at Oakland Ferry Landing to collect money for the poor at Christmas. The campaign has since become one of the longest-running and most recognizable fundraising efforts in the world. Kettles are now used in such distant lands as Korea, Japan, Chile and throughout Europe.

Since 1997, The Salvation Army has launched the Annual Red Kettle Christmas Campaign with a special halftime show performance at the Dallas Cowboys Thanksgiving Day game. Previous performers have included Daughtry, Jonas Brothers, Kelly Clarkson, Toby Keith and Jessica Simpson. During this time period, The Salvation Army has raised more than $1.5 billion from the red kettles to support service efforts in communities nationwide.

Hit rock band Daughtry performed for The Salvation Army’s 2009 Red Kettle Kick-Off half time show during the Dallas Cowboys’ Thanksgiving Day game.

In honor of National Salvation Army Week, everyday we are posting one interesting fact on our blog and an event on our website demonstrating how Salvation Army’s across the country are celebrating. Click here for more information on the history of National Salvation Army Week.

Read More

Red Kettles 2.0

Friday, March 19, 2010

This week we released The Salvation Army’s record-breaking Red Kettle Campaign results, made possible by your generous donations! (Thank you!)

The Washington Times featured a story about this today entitled, “Green Yule for virtual Salvation Army – Cyber kettle shows its mettle,” focusing on the new and unique “virtual” Red Kettle presence, including an iPhone application and the online game Coin Catch. This online presence helps us reach a larger audience and provides more opportunities for people to give back to the community.

The Salvation Army Coin Catch game, inspired by an anonymous donor in Detroit, is entertaining, free to play, and generates donations for The Salvation Army Eastern Michigan Division where state residents are struggling with the highest unemployment rates in the nation. For people who want to support a good cause but don’t have the extra funds, this program is perfect!

The goal is to catch as many falling coins as possible in a red kettle while avoiding “bad things” like mousetraps and spiders. For every coin you catch, the anonymous donor gives one penny to The Salvation Army. As you catch more money, the game will quickly pause to tell you what a positive impact your funds will have on someone in Detroit (for example, $.33 cents will buy someone a meal, and $.66 provides a baby of bottle formula for a day).

If you haven’t tried our Coin Catch Game yet, visit www.salarmycoincatch.com to test your skill and help someone in need in the process. Thank you again for your support of The Salvation Army and helping make this a record-breaking year!

Read More

Salvation Army Red Kettles Set New Record!

Tuesday, March 16, 2010

The numbers are in, and U.S. donors contributed a record-breaking $139 million in nickels, dimes, quarters and dollars to The Salvation Army’s iconic Christmas Red Kettle Campaign this year! The results are encouraging because the generous public not only helped us reach it despite a difficult economy, but the funds are especially needed as demand for social services has skyrocketed.

“Our local Corps units are reporting demand for social services that is more than 400 percent above normal in some cases,” said Commissioner Israel L. Gaither, National Commander of The Salvation Army. “We needed help this year and Americans, as well as corporate partners responded in a big way.”

These are a few ways our corporate partners helped make a big impact for a great cause:

* Walmart and Sam’s Club:

Red Kettles located at Walmart and Sam’s Club stores accounted for as much as 29 percent of the total given. The Walmart Foundation also made a direct donation of $1.25 million.

* Kroger:

Kroger stores hosted Salvation Army Red Kettles at nearly 2,000 stores. Those donations raised approx. $11.3 million, or 8% of the campaign’s physical Red Kettle total.

* Target:

Target donated more than $1.25 million in cash and in-kind donations. They also collaborated with Hasbro, Inc. to give 5% of the purchase price of Hasbro toys bought at Target to The Salvation Army.

* JCPenney:

JCPenney and The Salvation Army launched the first-ever Online Angel Giving Tree Program. People could “adopt” Salvation Army “Angels” and deliver gifts via the Internet. Tens of thousands of children and seniors in need were adopted.

* The Weather Channel:

The Weather Channel promoted a compilation CD featuring a Salvation Army-themed single entitled, “Please Don’t Forget,” performed by Grammy Award winner Aaron Neville.

The Salvation Army also used some tech saavy methods to raise money, from a new Apple iPhone application, to Facebook and Twitter, and the Online Red Kettle. An additional $1.9 million was donated through the online Red Kettle. Other online donations totaled $9.6 million, a 5.6% increase over the $9.2 million raised in 2008.

From its humble beginnings as a fundraiser started by a Salvation Army captain in San Francisco in 1891, the Red Kettle Campaign has grown into one of the most recognizable and important charitable outreach efforts in the United States.

Thank you, America, for your generous support and making it possible for our continued service to those in need! For more information, read our press release here.

Read More

When the Helpers Need Help

Wednesday, September 23, 2009

The Salvation Army knows that need knows no season. Unfortunately, in a troubled economy with more people than ever before seeking help from social service agencies, the Army…

Read More