World Food Day: October 16

Tuesday, October 11, 2011

Some food for thought: There are more hungry people in the world than the combined populations of USA, Canada and the European Union. One in seven people will go to bed hungry tonight. One in four children in developing countries are underweight. These statistics are staggering, but you can be a part of the fight against hunger.

This coming Saturday, October 16, is World Food Day, an annual world-wide event designed to increase awareness, understanding and informed year-round action to alleviate hunger. On this day of recognition, founded on the same day as the UN Food and Agriculture Organization, community sponsors and local coalitions will join together to heighten awareness of the growing hunger problem and to stimulate community and government efforts to find solutions.

The Salvation Army is right on board with these initiatives, combating the hunger epidemic across the globe. Since 1865, The Salvation Army has been providing food for the hungry – at shelters, through homeless and housing programs and at mobile feeding units during times of disaster.

Often overlooked are The Salvation Army’s collaborative efforts to combat hunger and poverty in developing countries. For instance, do you know about The Salvation Army World Service Office (SAWSO)? With 50,000 indigenous Salvation Army officers stationed around the globe in developing countries, SAWSO assists communities and their leaders to determine the causes of hunger and poverty within their countries, create solutions and develop the necessary skills to sustain economic growth in their communities. 120 nations have seen the effects of SAWSO’s good works – whether it’s picking up the pieces after a disaster or eliminating poverty and hunger. While SAWSO does provide material assistance such as food and clothing, they really seek lasting change – the kind that is only possible when an entire community is willing to participate and see the projects through.

World Food Day is a reminder that action requires community support. To read more about World Food Day or for a listing of events, please visit

In the current U.S. economy, the need here is greater than ever. If you’d like to volunteer with The Salvation Army, please visit our website home page to search for your location by zip code. Contacting your local Salvation Army is the best way to get involved!

If you’d like to find out ways you can give, please visit our website. Programs of The Salvation Army are only possible by your donations.

Want to learn more about SAWSO? Click Here!

An Old Organization With Young Methods

Friday, October 7, 2011

The Salvation Army is among many cutting edge non-profits embracing mobile marketing and emerging technologies to spread information and forge new relationships with the younger demographic. Mobile marketing has proven to be an effective means for dispersing information…

The Salvation Army’s Daily Cup Social Justice mobile application – introduced back in December – is a finalist for The Effective Mobile Marketing Awards in the “Most Effective Mobile Charity Campaign/Solution” category!

The program, created by DIDMO and used by thousands, is a free source for all important information about social justice issues such as hunger, homelessness, HIV/AIDS, human trafficking, and natural disasters. Yes, there’s even an app for all of those things! The application allows us to spread good news of our work for social justice and enables members to donate to worthy causes directly from their phones.

Did you know The Salvation Army’s Western Territory was recently named a tech leader by Industry Magazine for the seventh year in a row? Their newest project called PeopleCount which launches later this year uses social media to allow insight into the weekly happenings around the territory and encourages feedback among users. Read more here!

We reflect on the loss of the innovative Steve Jobs this week with hearts of appreciation. Without his creative genius producing devices and programs facilitating the information flow, our message would have been missed by thousands.

Click here to download the Daily Cup Social Justice app!

Brewing Hope in Portland, OR

Thursday, October 6, 2011

Did you know that coffee is the second-most traded commodity on earth? Most of our favorite pick-me-up is produced in impoverished countries of the “bean belt” – the area between the Tropics of Cancer and Capricorn. Back in May, The Salvation Army’s Western Territory shared with us their amazing efforts to support poor coffee producers in Vietnam through their Brewing Hope Initiative.

Supporting this program and going a few steps farther, The Salvation Army of Southeast Portland has really raised the bar – the barista bar that is! Just like your local coffee haunt, they’ve recently built the very first Salvation Army in-store café at their location, serving Salvation Army’s own Brewing Hope coffee! So, after long hours of shopping for all the goods one can expect to find at a Salvation Army thrift store, shoppers can also take a load off, have a latte and take advantage of the free café wifi. What an innovative way to make shopping that much more enjoyable for customers!

Also, money raised at the café will support social programs in Vietnam. Could it get any better?

Check out the pictures from our friends in the Western Territory at their Expect Change Blog Here!

There’s more to the Brewing Hope Coffee than the taste. Want to learn more or order your own? Visit

Update: The Bids are rising!

Wednesday, October 5, 2011

The competition is heated as folks bid on donated items from “Today” Show anchors and staff. Starting at $0 this morning at 8:00 a.m., bids have exceeded expectations!

Here are the current bids for the auction items:

Matt Lauer: $425

Ann Curry: $2,225

Al Roker: $511

Natalie Morales: 90.99

Savannah Guthrie: $142.50

Kathie Lee Gifford and Hoda Kotb: $290

Kathie Lee Gifford: $200

Hoda Kotb: $102.50

Lester Holt: $430

Amy Robach: $157.50

Jenna Wolfe: $228.50

There’s still time for you to take part in the auction. Click on a name above or visit to place your bid on a celebrity package – each containing very unique items! All proceeds will be donated directly to The Salvation Army Adult Rehabilitation Centers – we think that’s a pretty good trade!