Remember the Socks

Wednesday, October 12, 2011

The following was contributed by Guest Blogger Brooke Newsom, Unit Director of The Salvation Army Boys & Girls Club of the Kerrville Kroc Center.

Last week as the kids were loading off the bus to attend The Salvation Army Boys & Girls Club, I noticed a kindergartner running down the hall.

“Use your walking feet please.” I said as I glanced down at his shoes. I noticed there were no socks on his feet, so I asked him why he wasn’t wearing any.

He shrugged and said, “I don’t have any socks.” I prodded a little more, “You don’t have ANY socks at all?” He shrugged again, “I only get socks when I stay the night at my grandma’s house.”

In the back of my mind I remembered that we had a few packs of boy’s socks, of all things, that were donated to us during the summer time, just sitting in my office.

I asked him, “Would you like me to give you some socks?”

I did not know that a child could get so excited about something as simple and basic as socks. After helping him put a pair on and re tie his shoes, he looked up hopeful and asked, “Do I get to keep the whole package?”

“Yes.” I replied and sent him back to his classroom, hugging his new socks to his chest.

As an after school program director, it is easy to forget the “big picture” when working with the youth we serve. This child reminded me of the truly important things, such as filling a basic need that a child has. The Salvation Army has been meeting needs for a very long time, and I am grateful we haven’t forgotten the small things. We haven’t forgotten the socks.


To learn more about the ways that you can donate to The Salvation Army – whether monetarily or through goods such as clothing, furniture and household items – please visit our website at

In keeping with the mission of The Salvation Army, The Ray and Joan Kroc Corps Community Centers provide facilities, programs and services that encourage positive life-changing experiences for children and adults, strengthen families, and enrich the lives of seniors. Click here to learn more about The Salvation Army Kroc Centers.

Salvation Army Raises $9,551.26 in “Today” Show Auction!

Tuesday, October 11, 2011


The Salvation Army raised $9,551.26 in the “Today” Show Tag Sale Auction this past weekend thanks to support from eager bidders, NBC’s “Today” Show and E-bay!
The highest bid was $3,000 for Ann Curry’s items: two pairs of heels, a pink mariachi hat and the torch she carried at the 2002 Salt Lake City Olympics. The other highest bids were $1,525 for Lester Holt’s electric guitar and $1,277.77 for Matt Lauer’s ties, boomerang and artwork.

100% of the proceeds from this auction will go directly to fund The Salvation Army’s Adult Rehabilitation Centers (ARC). Each ARC provides physical, spiritual, social and emotional assistance to adults coping with addictions. Each center offers housing, work, and counseling. Many of those who have been rehabilitated are reunited with their families and resume a normal working life. Your donation to The Salvation Army ARC can save someone’s life.

Read true stories of recovery.

Thank you for bidding and for your support of The Salvation Army!

World Food Day: October 16

Tuesday, October 11, 2011

Some food for thought: There are more hungry people in the world than the combined populations of USA, Canada and the European Union. One in seven people will go to bed hungry tonight. One in four children in developing countries are underweight. These statistics are staggering, but you can be a part of the fight against hunger.

This coming Saturday, October 16, is World Food Day, an annual world-wide event designed to increase awareness, understanding and informed year-round action to alleviate hunger. On this day of recognition, founded on the same day as the UN Food and Agriculture Organization, community sponsors and local coalitions will join together to heighten awareness of the growing hunger problem and to stimulate community and government efforts to find solutions.

The Salvation Army is right on board with these initiatives, combating the hunger epidemic across the globe. Since 1865, The Salvation Army has been providing food for the hungry – at shelters, through homeless and housing programs and at mobile feeding units during times of disaster.

Often overlooked are The Salvation Army’s collaborative efforts to combat hunger and poverty in developing countries. For instance, do you know about The Salvation Army World Service Office (SAWSO)? With 50,000 indigenous Salvation Army officers stationed around the globe in developing countries, SAWSO assists communities and their leaders to determine the causes of hunger and poverty within their countries, create solutions and develop the necessary skills to sustain economic growth in their communities. 120 nations have seen the effects of SAWSO’s good works – whether it’s picking up the pieces after a disaster or eliminating poverty and hunger. While SAWSO does provide material assistance such as food and clothing, they really seek lasting change – the kind that is only possible when an entire community is willing to participate and see the projects through.

World Food Day is a reminder that action requires community support. To read more about World Food Day or for a listing of events, please visit

In the current U.S. economy, the need here is greater than ever. If you’d like to volunteer with The Salvation Army, please visit our website home page to search for your location by zip code. Contacting your local Salvation Army is the best way to get involved!

If you’d like to find out ways you can give, please visit our website. Programs of The Salvation Army are only possible by your donations.

Want to learn more about SAWSO? Click Here!

An Old Organization With Young Methods

Friday, October 7, 2011

The Salvation Army is among many cutting edge non-profits embracing mobile marketing and emerging technologies to spread information and forge new relationships with the younger demographic. Mobile marketing has proven to be an effective means for dispersing information…

The Salvation Army’s Daily Cup Social Justice mobile application – introduced back in December – is a finalist for The Effective Mobile Marketing Awards in the “Most Effective Mobile Charity Campaign/Solution” category!

The program, created by DIDMO and used by thousands, is a free source for all important information about social justice issues such as hunger, homelessness, HIV/AIDS, human trafficking, and natural disasters. Yes, there’s even an app for all of those things! The application allows us to spread good news of our work for social justice and enables members to donate to worthy causes directly from their phones.

Did you know The Salvation Army’s Western Territory was recently named a tech leader by Industry Magazine for the seventh year in a row? Their newest project called PeopleCount which launches later this year uses social media to allow insight into the weekly happenings around the territory and encourages feedback among users. Read more here!

We reflect on the loss of the innovative Steve Jobs this week with hearts of appreciation. Without his creative genius producing devices and programs facilitating the information flow, our message would have been missed by thousands.

Click here to download the Daily Cup Social Justice app!