Dallas Cowboys Bring Early Thanksgiving to Homeless

Thursday, November 18, 2010

The Dallas Cowboys took a timeout from practice this week to observe one of their favorite traditions – serving food at their local Salvation Army homeless shelter.

More than 200 Salvation Army clients felt like they scored big when they got an early Thanksgiving dinner served by their home town heroes.

Don’t forget, you can see another great annual Cowboys/Salvation Army tradition next week. Tune in to the Cowboys’ Thanksgiving Day game on FOX to see our Red Kettle Kickoff halftime show with Keith Urban!

TSA’s Newest Volunteer is Green and Grouchy

Thursday, November 18, 2010

Every Who
Down in Who-ville
Liked Christmas a lot…

But the Grinch,
Who lived just North of Who-ville,
Did NOT!

The sour green character known for a “heart two sizes too small” was spotted in Omaha this weekend, but surprisingly, he wasn’t there to put a stop to Christmas festivities – he actually helped kick things off.

The Salvation Army of Omaha launched their Tree of Lights Campaign on Friday, and the Grinch himself flipped the switch to light the massive shining tree.

Find more photos of the Grinch and the Tree of Lights Campaign kickoff ceremony at facebook.com/treeoflights or give.salvationarmy.org.

The money raised by the Campaign each holiday season funds a range of Salvation Army services in the Omaha area throughout the year, benefiting families, children, the homeless, seniors, and disaster survivors.

Who knew Who-ville’s villain would woo Omaha too?

Then the Grinch thought of something he hadn’t before!
“Maybe Christmas,” he thought, “doesn’t come from a store.
“Maybe Christmas…perhaps…means a little bit more!”

And what happened then…?
Well…in Who-ville they say
That the Grinch’s small heart
Grew three sizes that day!

Cokie’s Behind Our Cause

Wednesday, November 17, 2010

Yes, that woman behind The Salvation Army shield clenching a triumphant fist is none other than one of the nation’s most renowned news and political analysts Cokie Roberts, also known as a “Living Legend” by the Library of Congress.

Mrs. Roberts delivered the keynote speech at The Salvation Army Greater Houston Area Command’s 2010 Annual Luncheon this past Saturday to hundreds of Army supporters.

Addressing the crowd, she said, “If we want our country to succeed and for people in our country to do well we have to support organizations like The Salvation Army because that’s the way we get our kids into better situations. The Salvation Army does such incredible work around the country and around the world, but especially here in Houston where the programs are incredibly expensive for older citizens, for children, for young moms, and of course, for the people who are homeless or on the streets.”

Wow.

Coming from a woman who has won three Emmys, earned a niche in the Broadcasting and Cable Hall of Fame, and is honored as one of the 50 greatest women in the history of broadcasting, we’re grateful to have her champion our cause. Thanks, Cokie, for your support!

We hope it will draw further attention to the good work the Army is doing across the country so that more people in need may be served as a result.

Nothing Like This

Tuesday, November 16, 2010

Multi-platinum country music band Rascal Flatts’ latest album officially hits stores today. If you’re trying to decide where to buy your copy of ‘Nothing Like This,’ may we offer some information to help make it easier for you?

The CD is expected to sell at stores for around $10, but only at JCPenney will $1 of your album purchase be donated to The Salvation Army.

Plus, Rascal Flatts is joining the JCPenney in Manhattan to host a toy drive tomorrow, Nov. 17 at 7:30pm to benefit our Angel Giving Tree program. The first 100 people to donate new, unwrapped toys to the store will get an autographed Nothing Like This CD.

If you’re in the area, stop by and say hi to Major George Hood, our National Community Relations and Development Secretary, who will be in town for the event! Rascal Flatts will present him with a $100,000 donation to The Salvation Army. Learn more about JCPenney and Rascal Flatts’ generous support at jcp.com/rascalflatts.

We realize most people won’t be in NYC, so you can show your support by adopting an angel online at jcp.com/angel. More than 165,000 children and seniors in need are waiting to be adopted this holiday season.

Meanwhile, if you’re reading this and are thinking, “Who is Rascal Flatts?” you’ve probably heard their music without even realizing it. Their hit cover “Life is a Highway” appeared in Pixar’s animated movie Cars, and their song “What Hurts the Most” made it to the Top Ten of Billboard’s Hot 100.

They’re a talented band that’s committed to giving back, so we encourage you to check them out!