Cokie’s Behind Our Cause

Wednesday, November 17, 2010

Yes, that woman behind The Salvation Army shield clenching a triumphant fist is none other than one of the nation’s most renowned news and political analysts Cokie Roberts, also known as a “Living Legend” by the Library of Congress.

Mrs. Roberts delivered the keynote speech at The Salvation Army Greater Houston Area Command’s 2010 Annual Luncheon this past Saturday to hundreds of Army supporters.

Addressing the crowd, she said, “If we want our country to succeed and for people in our country to do well we have to support organizations like The Salvation Army because that’s the way we get our kids into better situations. The Salvation Army does such incredible work around the country and around the world, but especially here in Houston where the programs are incredibly expensive for older citizens, for children, for young moms, and of course, for the people who are homeless or on the streets.”

Wow.

Coming from a woman who has won three Emmys, earned a niche in the Broadcasting and Cable Hall of Fame, and is honored as one of the 50 greatest women in the history of broadcasting, we’re grateful to have her champion our cause. Thanks, Cokie, for your support!

We hope it will draw further attention to the good work the Army is doing across the country so that more people in need may be served as a result.

Nothing Like This

Tuesday, November 16, 2010

Multi-platinum country music band Rascal Flatts’ latest album officially hits stores today. If you’re trying to decide where to buy your copy of ‘Nothing Like This,’ may we offer some information to help make it easier for you?

The CD is expected to sell at stores for around $10, but only at JCPenney will $1 of your album purchase be donated to The Salvation Army.

Plus, Rascal Flatts is joining the JCPenney in Manhattan to host a toy drive tomorrow, Nov. 17 at 7:30pm to benefit our Angel Giving Tree program. The first 100 people to donate new, unwrapped toys to the store will get an autographed Nothing Like This CD.

If you’re in the area, stop by and say hi to Major George Hood, our National Community Relations and Development Secretary, who will be in town for the event! Rascal Flatts will present him with a $100,000 donation to The Salvation Army. Learn more about JCPenney and Rascal Flatts’ generous support at jcp.com/rascalflatts.

We realize most people won’t be in NYC, so you can show your support by adopting an angel online at jcp.com/angel. More than 165,000 children and seniors in need are waiting to be adopted this holiday season.

Meanwhile, if you’re reading this and are thinking, “Who is Rascal Flatts?” you’ve probably heard their music without even realizing it. Their hit cover “Life is a Highway” appeared in Pixar’s animated movie Cars, and their song “What Hurts the Most” made it to the Top Ten of Billboard’s Hot 100.

They’re a talented band that’s committed to giving back, so we encourage you to check them out!

Fight Hunger with a Click and a “Like”

Monday, November 15, 2010

Did you know that in the United States 1 in 6 people don’t know where their next meal will come from? Or that 37 million people have sought help from food pantries or banks? Did you know 18.5 million children eat free or reduced-price lunches at school?

Walmart stores are pledging over $2 billion by 2015 to fight hunger in America, and between now and the end of the year they’re letting you choose to whom $1.5 million of that will go.

How It Works:

* Visit fightinghunger.walmart.com where you’ll find a list of 100 communities along with each of their food hardship rates.

* Login to Facebook and “Like” the community you think needs the funds the most. Your “Like” counts as one vote.

* The community with the most votes will receive $1 million, and the next five communities will receive $100,000 each. The funds will be divided up amongst a number of local organizations fighting hunger (like The Salvation Army) in those supported communities.

You’ll be furthering the cause with just a click of a mouse.

If the virtual world isn’t your preference, or you’d just like to do more, step away from your computer and into a Walmart store this week. From Nov. 15 – Nov. 22 Walmart facilities across the country are hosting in-store food drives to benefit local-area food banks. Donate non-perishable foods for another simple way to help fight hunger.

Find Walmart’s Fighing Humger campaign on Facebook here. While you’re on the site, swing by The Salvation Army’s page here.

Shopping the Most Good at Target

Monday, November 15, 2010

Not that some of us out there need any additional incentive to go shopping, but this week Target has a promotion that makes it pretty hard to resist.

For each Target gift card of $20 or more purchased in store from Sunday, Nov. 14 – Saturday, Nov. 20, Target will donate $1 to The Salvation Army (up to $400,000 total).

It’s a good way for you to knock out some holiday shopping and a great way to give back to your local community. Plus, can you imagine the look on Aunt Sue’s face when she finds out her awesome present is also helping serve people in need?

The Salvation Army is thankful for Target’s generosity, and we hope you’ll let them know how much their efforts are appreciated next time you stop in their stores.

Remember, this promotion goes through the 20th, so there’s only 6 days left to help The Salvation Army with doing the most good by shopping the most good !