The Salvation Army officially kicks off our annual Christmas Red Kettle Campaign this Thursday, Thanksgiving Day, with the help of the Dallas Cowboys!
We’re pumped. The fun will start early in the morning with a LIVE interview from Cowboys stadium between team owner Jerry Jones and Salvation Army National Commander William Roberts.
You can tune in as they discuss the Christmas Kettle Kickoff and how donations raised during the holiday season will help meet needs in your local community all year long. Find your city and local affiliate on the chart below for air times:
Later that day, country music star Keith Urban will celebrate our Red Kettle Kickoff with an awesome performance during the Dallas Cowboys halftime show. The game and show will be nationally televised LIVE by FOX at 3:15 CT/4:15ET, so be sure to tune in!
There was a lot of energy and excitement at the Rascal Flatts/JCPenney Angel Tree Toy Drive in Manhattan last week! Too many fans to count turned out with new toys for some lucky angels.
Rascal Flatts weaved in and out of the crowd to meet as many people as possible and sign copies of their new album. From the photos it looked like a scene from Where’s Waldo?
The evening’s climax came when toy drive partners JCPenney (represented by VP Rick Jones), Rascal Flatts, and The Salvation Army (represented by Major George Hood) took the stage to share what a positive impact the program would have on children and seniors in need. They thanked the audience for their generous support.
When Major Hood returned from NYC, I asked him about his thoughts on the event and our partners. His response was very encouraging.
“They’re so committed to these kids. It’s really refreshing to work with a retailer who wants to make sure kids are cared for,” he noted.
“This is a corporate partnership where the people involved really are focused on meeting the needs of children – making sure kids have Christmas presents is more important to JCPenney and Rascal Flatts than any recognition they’re going to get.”
Just how important, you ask? Each member of Rascal Flatts has already adopted an angel of their own.
So what are you waiting for? Adopt yours today.
The Dallas Cowboys took a timeout from practice this week to observe one of their favorite traditions – serving food at their local Salvation Army homeless shelter.
More than 200 Salvation Army clients felt like they scored big when they got an early Thanksgiving dinner served by their home town heroes.
Don’t forget, you can see another great annual Cowboys/Salvation Army tradition next week. Tune in to the Cowboys’ Thanksgiving Day game on FOX to see our Red Kettle Kickoff halftime show with Keith Urban!
Down in Who-ville
Liked Christmas a lot…
But the Grinch,
Who lived just North of Who-ville,
The sour green character known for a “heart two sizes too small” was spotted in Omaha this weekend, but surprisingly, he wasn’t there to put a stop to Christmas festivities – he actually helped kick things off.
The Salvation Army of Omaha launched their Tree of Lights Campaign on Friday, and the Grinch himself flipped the switch to light the massive shining tree.
Find more photos of the Grinch and the Tree of Lights Campaign kickoff ceremony at facebook.com/treeoflights or give.salvationarmy.org.
The money raised by the Campaign each holiday season funds a range of Salvation Army services in the Omaha area throughout the year, benefiting families, children, the homeless, seniors, and disaster survivors.
Who knew Who-ville’s villain would woo Omaha too?
Then the Grinch thought of something he hadn’t before!
“Maybe Christmas,” he thought, “doesn’t come from a store.
“Maybe Christmas…perhaps…means a little bit more!”
And what happened then…?
Well…in Who-ville they say
That the Grinch’s small heart
Grew three sizes that day!