Some Tips from the Reigning Online Kettle King

Thursday, December 9, 2010

We know. Salvation Army bell ringers are probably all over the place in your town! but there’s even more of them that you don’t see because their kettles are all online.

Yep. Virtual bell ringers.

And Jim Cummings from Denver, CO seems to be the virtual kettle king. So far this season his online kettle has raised a hefty $52,000, nearly 75% of his $70,000 goal. The guy’s good!

So good, in fact, that this is actually his 5th year in a row to raise the most money for an individual online kettle. As you recall, this Thanksgiving his efforts earned him a trip to our Red Kettle Kickoff in Dallas. In past years his outstanding kettle also won him another trip to Dallas to attend The Salvation Army’s National Advisory Board Conference. Jim is on the Salvation Army Advisory Board for Metro Denver where he is 1st vice chair.

[Jim Cummings]
Jim hands out and posts cards encouraging people to donate to his online kettle. This is one side…

How’s he do it? Jim does a great job of reaching out to friends, family, and coworkers through email to encourage them to help him fill his online red kettle. And even something as simple as an email pays off big.

“I am a retired partner of Deloitte and a large portion of my gifts come through present and past Deloitte personnel from all over the world,” he says. “I have received gifts this year from Hong Kong, UK and Germany.”

But as many contacts as Jim already has, he’s not afraid to enlist the help of acquaintances.

Jim regularly volunteers with a real bell and kettle at Walmart and the mall. When people pass by or donate their change, he hands them a card he pre-printed with information about how to donate to his online red kettle. They may forget Jim’s name and web address by the time they get home, but they’ve got the handout to remind them! He also posts the cards at various places like Starbucks and church.

[Jim Cummings ]
…and this is the other.

How does he feel after all that work?

“It was a lot of fun,” he admits. “A lot of people wanted to see me win.”

His impressive record has earned him a special nickname from his church pastor:
“#1 ding-a-ling.”

So what advice can Jim give someone who wants to support The Salvation Army but doesn’t think standing on street corners with a bell and kettle is their thing?

He recommends do it all online by hosting you own virtual red kettle. The website is easy to work with and raising support is as simple as sending an email to friends and family.

To start your own individual or team (yes, get others involved too!) kettle, visit www.onlineredkettle.org.

Who knows, maybe next year you’ll give Jim a run for his money for the 2011 title of #1 ding-a-ling.



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Happy Thanksgiving!

Thursday, November 25, 2010

Happy Thanksgiving! We hope you are enjoying a blessed holiday with your family and friends. What’s your favorite Thanksgiving tradition? Cooking all day? Or just eating the food…

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Congrats to Our Kettle Contest Winner! See you in Dallas

Wednesday, November 24, 2010

Congratulations to Jim Cummings, the big winner of our Online Red Kettle contest!

Jim has won an expenses-paid trip to Dallas where he’ll be in the middle of all the Thanksgiving Day action straight from the seats of Cowboys Stadiums. That includes a rocking performance by Keith Urban during our Red Kettle Kickoff halftime show and a must-see match-up between the Dallas Cowboys and defending Super Bowl champs, the New Orleans Saints.

Of all individual online red kettles, Jim’s raised the most money, receiving donations all the way from Hong Kong, UK and Germany. Thanks Jim, for your work in helping raise funds to support Salvation Army services for those in need!

The contest may be over, but we still need virtual bell ringers! You can start your own online red kettle by registering at www.onlineredkettle.org.

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Tomorrow: Red Kettle Kickoff, LIVE from Cowboys Stadium!

Wednesday, November 24, 2010

[Keith Urban]
Keith Urban will perform for The Salvation Army’s Red Kettle Kickoff during the Cowboys’ Thanksgiving Day game halftime show. Game airs LIVE at 3:15CT/4:15ET on FOX.

Tomorrow’s the big day. Yes, Thanksgiving, but also…

The Salvation Army’s Red Kettle Kickoff! The event marks the official launch of our Christmas fundraising campaign, and as always, we’re doing it up BIG!

We’re teaming up with the Dallas Cowboys (marking 14 years of partnership)to bring you an amazing halftime show during their Thanksgiving Day game versus the New Orleans Saints. Three-time Grammy Award winner Keith Urban will be the featured performer, rocking the stadium out with hits from his new album.

The Cowboys Game and Kettle Kickoff Halftime Show will air LIVE on FOX at 3:15CT/4:15ET.

So whether you’re gearing up for or winding down from your turkey dinner, be sure to tune in!

A scene from the 2009 Red Kettle Kickoff with Daughtry.

As part of the campaign, more than 25,000 Salvation Army workers and volunteers across the country will ring bells and collect donations for people in need with our iconic red kettles. Over the years your generous contributions have helped us serve 30 million Americans each year, and last year you outdid yourselves – giving a record $139 million to our Red Kettle Campaign! Maybe this year we can surpass that too…but we’ll worry about breaking records later.

For now, enjoy your Thanksgiving, and enjoy the halftime show! We hope it will become a part of your family’s annual turkey day traditions.

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Tune In: Kettle Kickoff Interview Btwn Dallas Cowboys’ Jerry Jones and Our National Commander

Tuesday, November 23, 2010

The Salvation Army officially kicks off our annual Christmas Red Kettle Campaign this Thursday, Thanksgiving Day, with the help of the Dallas Cowboys!

We’re pumped. The fun will start early in the morning with a LIVE interview from Cowboys stadium between team owner Jerry Jones and Salvation Army National Commander William Roberts.

You can tune in as they discuss the Christmas Kettle Kickoff and how donations raised during the holiday season will help meet needs in your local community all year long. Find your city and local affiliate on the chart below for air times:

Later that day, country music star Keith Urban will celebrate our Red Kettle Kickoff with an awesome performance during the Dallas Cowboys halftime show. The game and show will be nationally televised LIVE by FOX at 3:15 CT/4:15ET, so be sure to tune in!

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Dallas Cowboys Bring Early Thanksgiving to Homeless

Thursday, November 18, 2010

The Dallas Cowboys took a timeout from practice this week to observe one of their favorite traditions – serving food at their local Salvation Army homeless shelter.

More than 200 Salvation Army clients felt like they scored big when they got an early Thanksgiving dinner served by their home town heroes.

Don’t forget, you can see another great annual Cowboys/Salvation Army tradition next week. Tune in to the Cowboys’ Thanksgiving Day game on FOX to see our Red Kettle Kickoff halftime show with Keith Urban!

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Kickin’ Off This Year’s Red Kettle Campaign Is…

Monday, October 25, 2010

The wait is over! Our National Advisory Board Chair Charlotte Jones Anderson made the announcement on ESPN’s Monday Night Football this evening…

Three-time Grammy Award winner Keith Urban has been named the featured performer for this year’s Salvation Army’s Kettle Kickoff! That means you get to watch him rock out during the Dallas Cowboys Thanksgiving Day game halftime show on November 25 aired on FOX. (Read our official press release here)

But instead of watching from your couch, how would you like to catch all the action live at Cowboys Stadium?

As a part of the Kettle Kickoff promotion, fans will have an opportunity to win an expense-paid trip to the game to see Keith’s performance and watch Dallas take on last year’s Super Bowl champs, the New Orleans Saints. Just signup to be an Online Red Kettle virtual bell ringer at www.onlineredkettle.org, and the fans who collect the most donations for people in need have a chance to win! You can checkout rules and details at www.onlineredkettle.org, but the contest has started and there’s no time to waste, so we’re including key info below as well.

May the best virtual bell ringer win!

Eligibilty: The Contest is open to legal residents of the United States who are 18 years of age or older, residing in one of the 50 United States or the District of Columbia. Employees, soldiers and officers affiliated with The Salvation Army and their family members are eligible to participate.

Contest Time Period: The Contest runs from October 25, 2010 through Sunday, November 21, 2010 at 12 noon ET.

How to Sign Up: Participants can sign up for individual Online Red Kettles on the Internet at www.onlineredkettle.org and following the directions provided.

Prize Package: The prize package includes:

* Two game tickets to the November 25, 2010, Thanksgiving Day game between the Dallas Cowboys and New Orleans Saints at Cowboys Stadium in Arlington, TX

* Two field-level passes to the Keith Urban half-time performance

* One-night hotel stay for two persons at the Gaylord Hotel & Convention Center in Dallas in a single room with two queen-sized beds

* Two round-trip coach-class airline tickets from U.S. destinations (excluding U.S. territories and outlying areas) on a major commercial carrier, subject to seat availability

Winner: The participant whose individual Online Red Kettle has the highest monetary total of donations as of November 21, 2010 at 12 noon ET, will be declared the winner.

Tie-Breaker: In the event that more than one kettle has the exact same total, the person whose kettle was registered in the Online Red Kettle system first will be declared the winner.

Notification: The winner will be notified via the e-mail address they used to register their individual Online Red Kettle.

General Conditions: No purchase necessary.
Again, for more contest details please visit www.OnlineRedKettle.org or our website at www.salvationarmyusa.org.

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Tonight: Kettle Kickoff Talent Revealed!

Monday, October 25, 2010

We can hardly wait to announce who will be this year’s Salvation Army Kettle Kick-Off musical talent!

Thankfully, we only have to wait just a little bit longer before the big surprise is revealed tonight, Monday Oct. 25, on ESPN’s Monday night football.

As in previous years, the chart-topping act will perform live during the nationally televised Dallas Cowboys’ Thanksgiving Day halftime show.

Past Kettle Kick-Off celebrities have included Daughtry, the Jonas Brothers, Carrie Underwood, LeAnn Rimes, Toby Keith, and Destiny’s Child, among others.

So, who do you think will join their ranks in Kettle-Kick Off tradition?

Feel free to leave your guesses, and tune in to ESPN tonight to see if you’re right!

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Announcing our Next National Advisory Board Chairperson – Mrs. Charlotte Jones Anderson!

Tuesday, September 21, 2010

The Salvation Army is proud to announce the new Chairman of our National Advisory Board (NAB) is Mrs. Charlotte Jones Anderson, the Executive Vice President of Brand Management/President of Charities for the Dallas Cowboys!

Mrs. Anderson will be the first-ever female chairperson of our NAB and will serve a three-year term beginning January 2011, following the term ending of our current chairman Rob Pace.

Pace told the Dallas Morning News, “[Anderson] had unanimous support – we all thought she was the exact right person for this responsibility.”

Read more of his thoughts, along with those of Salvation Army National Commander Israel Gaither, in the article here- Dallas Morning News: Cowboys exec Charlotte Jones Anderson will be new chairman of Salvation Army’s advisory board.

Serving as NAB Chairman is just the next chapter in Mrs. Anderson’s distinguished history of involvement with the Army. She has been a member of the NAB for the past 5 years, helped create a memorable kickoff to our annual Christmas Red Kettle campaigns for the last 13 years through her organization of the nationally televised Dallas Cowboys Thanksgiving Day game half-time show, and she also frequently participates in events at The Salvation Army’s Gene and Jerry Jones Family Center for Children which provides affordable childcare for low-income families.

Having worked with the Dallas Cowboys for 21 years, Mrs. Anderson is one of the NFL’s most innovative and versatile executives. She guides the team in everything from stadium design to entertainment, merchandising, uniforms design, and philanthropy. It’s no wonder they lay claim to one of the most popular brands in sports! She also supervises the fortunes and travels of the Dallas Cowboys Cheerleaders – considered to be the most recognized and accomplished organization of its kind in the world.

The Salvation Army is confident that Mrs. Anderson’s support and experience with our organization, strong marketing background, and excellent vision displayed in guiding the Dallas Cowboys will help make her an excellent leader for our National Advisory Board!

Read our official press release HERE.

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