Kickin’ Off This Year’s Red Kettle Campaign Is…

Monday, October 25, 2010

The wait is over! Our National Advisory Board Chair Charlotte Jones Anderson made the announcement on ESPN’s Monday Night Football this evening…

Three-time Grammy Award winner Keith Urban has been named the featured performer for this year’s Salvation Army’s Kettle Kickoff! That means you get to watch him rock out during the Dallas Cowboys Thanksgiving Day game halftime show on November 25 aired on FOX. (Read our official press release here)

But instead of watching from your couch, how would you like to catch all the action live at Cowboys Stadium?

As a part of the Kettle Kickoff promotion, fans will have an opportunity to win an expense-paid trip to the game to see Keith’s performance and watch Dallas take on last year’s Super Bowl champs, the New Orleans Saints. Just signup to be an Online Red Kettle virtual bell ringer at www.onlineredkettle.org, and the fans who collect the most donations for people in need have a chance to win! You can checkout rules and details at www.onlineredkettle.org, but the contest has started and there’s no time to waste, so we’re including key info below as well.

May the best virtual bell ringer win!

Eligibilty: The Contest is open to legal residents of the United States who are 18 years of age or older, residing in one of the 50 United States or the District of Columbia. Employees, soldiers and officers affiliated with The Salvation Army and their family members are eligible to participate.

Contest Time Period: The Contest runs from October 25, 2010 through Sunday, November 21, 2010 at 12 noon ET.

How to Sign Up: Participants can sign up for individual Online Red Kettles on the Internet at www.onlineredkettle.org and following the directions provided.

Prize Package: The prize package includes:

* Two game tickets to the November 25, 2010, Thanksgiving Day game between the Dallas Cowboys and New Orleans Saints at Cowboys Stadium in Arlington, TX

* Two field-level passes to the Keith Urban half-time performance

* One-night hotel stay for two persons at the Gaylord Hotel & Convention Center in Dallas in a single room with two queen-sized beds

* Two round-trip coach-class airline tickets from U.S. destinations (excluding U.S. territories and outlying areas) on a major commercial carrier, subject to seat availability

Winner: The participant whose individual Online Red Kettle has the highest monetary total of donations as of November 21, 2010 at 12 noon ET, will be declared the winner.

Tie-Breaker: In the event that more than one kettle has the exact same total, the person whose kettle was registered in the Online Red Kettle system first will be declared the winner.

Notification: The winner will be notified via the e-mail address they used to register their individual Online Red Kettle.

General Conditions: No purchase necessary.
Again, for more contest details please visit www.OnlineRedKettle.org or our website at www.salvationarmyusa.org.

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Announcing our Next National Advisory Board Chairperson – Mrs. Charlotte Jones Anderson!

Tuesday, September 21, 2010

The Salvation Army is proud to announce the new Chairman of our National Advisory Board (NAB) is Mrs. Charlotte Jones Anderson, the Executive Vice President of Brand Management/President of Charities for the Dallas Cowboys!

Mrs. Anderson will be the first-ever female chairperson of our NAB and will serve a three-year term beginning January 2011, following the term ending of our current chairman Rob Pace.

Pace told the Dallas Morning News, “[Anderson] had unanimous support – we all thought she was the exact right person for this responsibility.”

Read more of his thoughts, along with those of Salvation Army National Commander Israel Gaither, in the article here- Dallas Morning News: Cowboys exec Charlotte Jones Anderson will be new chairman of Salvation Army’s advisory board.

Serving as NAB Chairman is just the next chapter in Mrs. Anderson’s distinguished history of involvement with the Army. She has been a member of the NAB for the past 5 years, helped create a memorable kickoff to our annual Christmas Red Kettle campaigns for the last 13 years through her organization of the nationally televised Dallas Cowboys Thanksgiving Day game half-time show, and she also frequently participates in events at The Salvation Army’s Gene and Jerry Jones Family Center for Children which provides affordable childcare for low-income families.

Having worked with the Dallas Cowboys for 21 years, Mrs. Anderson is one of the NFL’s most innovative and versatile executives. She guides the team in everything from stadium design to entertainment, merchandising, uniforms design, and philanthropy. It’s no wonder they lay claim to one of the most popular brands in sports! She also supervises the fortunes and travels of the Dallas Cowboys Cheerleaders – considered to be the most recognized and accomplished organization of its kind in the world.

The Salvation Army is confident that Mrs. Anderson’s support and experience with our organization, strong marketing background, and excellent vision displayed in guiding the Dallas Cowboys will help make her an excellent leader for our National Advisory Board!

Read our official press release HERE.

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