Friday, February 4, 2011
Super Bowl Sunday is coming.
Yes, it’s a great event, but for more reasons than you think. There’s some awesome behind-the-game events going down related to The Salvation Army that we think will help you appreciate the championship even more.
Charlotte Jones Anderson, the daughter of Cowboys owner Jerry Jones, found ways to increase revenue and cut costs for the team. Photo courtesy of Star-Telegram/Paul Moseley
First, meet the woman behind this year’s Super Bowl, Charlotte Jones Anderson. She serves as Executive Vice President of Brand Management for the Dallas Cowboys, and she led the effort to bring Super Bowl XLV to Cowboys Stadium. Not only does this impressive executive have a hand in nearly every effort related to the Cowboys, she’s the new National Advisory Board Chair of The Salvation Army. Learn more about this leading lady and her football prowess at the Star-Telegram.
Volunteer Leigh-Ann Aguirre of Arlington asks for help from eighth grader Kevin Wallican (right) of Irving during the NFL’s Super Kids-Super Sharing event at Salvation Army Community Center in Arlington, TX. (Photo: Kye R. Lee/Dallas News Staff Photographer)
This year’s Super Bowl has been dubbed the greenest championship on record. In addition to many other environment initiatives, all leftover, usable material from the game will be donated to non-profits. The Salvation Army will head the sorting and distribution of recovered material.
Plus, students from across North Texas participated in the Super Bowl event “Super Kids-Super Sharing” program at our Community Center in Arlington, TX. They collected a record of nearly 30,000 items such as used books, school supplies, and clothes for children in need.
That same community center in Arlington will soon officially become an NFL Youth Education Town (YET), which serve as legacies in the host cities of each Super Bowl. Cowboys owner Jerry Jones and the NFL have each donated $1 million to build the facility, which will be the first of its kind to be owned and operated by The Salvation Army. Through the YET center we’ll serve homeless and at-risk youth in North Texas with after school programs, fitness classes, computer labs, and more. Read more about this incredible project at The Dallas Morning News.
Did you know all of that great work went on with the planning of the Super Bowl? Makes you realize that the game is about much more than just an entertaining afternoon of sports!