The Army and the Media

Friday, August 19, 2011

Did you know that the average person spends approximately seven hours a month on Facebook? The same study found that 82% of social media users and 85% of Twitter users participate in a group or organization. This year alone, 70% of the digital universe will be created by users, not professionals. Studies like this have made it quite clear that the church must engage in social media if it wants to have a lasting ministry.

Although we are inundated with information on a daily basis (overwhelmingly so), it is our duty as an organization to help people find the right information. Technology is truly a blessing, allowing The Salvation Army to carry immediate messages around the world during disaster efficiently, effectively and best of all- cheaply!

With that said, the fall 2011 issue of The Salvation Army’s Caring magazine is not to be missed! The latest publication examines online engagement as an integral part of The Salvation Army’s daily media strategy and ministry.

Also in this issue: an inspiring interview with Mark Horvath. Formerly homeless, Horvath now runs invisiblepeople.tv, a platform where he posts raw videos intended to raise awareness about poverty in America. He felt called to make the “invisible visible”, and he’s doing just that through social media.

To order a copy of the latest Caring magazine titled “The Army and the Media”, visit caringmagazine.storenvy.com You can also receive updates on Facebook (@Caring Magazine) and on Twitter (@CaringMagazine).

Caring is a quarterly magazine of The Salvation Army featuring themes of social significance and stories of human goodness, practical assistance and love.

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We’ve Got Your Summer Reading Covered

Thursday, June 30, 2011

For your summer reading list, we have a recommendation for you: Caring magazine. Have you checked out this edgy, dynamic Salvation Army publication?

The magazine discusses fascinating stories from throughout the United States, and often the world, and highlights the Army’s ministries of evangelistic and social outreach. Articles focus on themes of social significance and examine critical issues relevant to our organization’s work.

For example, did you know The Salvation Army struck up a direct trade coffee partnership with farmers in Vietnam? The project is helping the farmers receive fair profits and escape poverty – and you can read all about it in Caring’s Spring 2011 edition. Summer 2011’s edition tackles the difficult issue of unemployment and how we’re getting involved in creating solutions for our affected community members. Plus, there are several other articles within the 48 pages of this publication that you’ll want to devour.

Grab a copy for yourself by signing up for a subscription at caringmagazine.storenvy.com. We also recommend finding them on Facebook (@Caring Magazine)and following them on Twitter (@CaringMagazine) to get a daily dose of interesting news and stories.

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