Tomorrow: Red Kettle Kickoff, LIVE from Cowboys Stadium!

Wednesday, November 24, 2010

[Keith Urban]
Keith Urban will perform for The Salvation Army’s Red Kettle Kickoff during the Cowboys’ Thanksgiving Day game halftime show. Game airs LIVE at 3:15CT/4:15ET on FOX.

Tomorrow’s the big day. Yes, Thanksgiving, but also…

The Salvation Army’s Red Kettle Kickoff! The event marks the official launch of our Christmas fundraising campaign, and as always, we’re doing it up BIG!

We’re teaming up with the Dallas Cowboys (marking 14 years of partnership)to bring you an amazing halftime show during their Thanksgiving Day game versus the New Orleans Saints. Three-time Grammy Award winner Keith Urban will be the featured performer, rocking the stadium out with hits from his new album.

The Cowboys Game and Kettle Kickoff Halftime Show will air LIVE on FOX at 3:15CT/4:15ET.

So whether you’re gearing up for or winding down from your turkey dinner, be sure to tune in!

A scene from the 2009 Red Kettle Kickoff with Daughtry.

As part of the campaign, more than 25,000 Salvation Army workers and volunteers across the country will ring bells and collect donations for people in need with our iconic red kettles. Over the years your generous contributions have helped us serve 30 million Americans each year, and last year you outdid yourselves – giving a record $139 million to our Red Kettle Campaign! Maybe this year we can surpass that too…but we’ll worry about breaking records later.

For now, enjoy your Thanksgiving, and enjoy the halftime show! We hope it will become a part of your family’s annual turkey day traditions.

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Tune In: Kettle Kickoff Interview Btwn Dallas Cowboys’ Jerry Jones and Our National Commander

Tuesday, November 23, 2010

The Salvation Army officially kicks off our annual Christmas Red Kettle Campaign this Thursday, Thanksgiving Day, with the help of the Dallas Cowboys!

We’re pumped. The fun will start early in the morning with a LIVE interview from Cowboys stadium between team owner Jerry Jones and Salvation Army National Commander William Roberts.

You can tune in as they discuss the Christmas Kettle Kickoff and how donations raised during the holiday season will help meet needs in your local community all year long. Find your city and local affiliate on the chart below for air times:

Later that day, country music star Keith Urban will celebrate our Red Kettle Kickoff with an awesome performance during the Dallas Cowboys halftime show. The game and show will be nationally televised LIVE by FOX at 3:15 CT/4:15ET, so be sure to tune in!

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Dallas Cowboys Bring Early Thanksgiving to Homeless

Thursday, November 18, 2010

The Dallas Cowboys took a timeout from practice this week to observe one of their favorite traditions – serving food at their local Salvation Army homeless shelter.

More than 200 Salvation Army clients felt like they scored big when they got an early Thanksgiving dinner served by their home town heroes.

Don’t forget, you can see another great annual Cowboys/Salvation Army tradition next week. Tune in to the Cowboys’ Thanksgiving Day game on FOX to see our Red Kettle Kickoff halftime show with Keith Urban!

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Tonight: Kettle Kickoff Talent Revealed!

Monday, October 25, 2010

We can hardly wait to announce who will be this year’s Salvation Army Kettle Kick-Off musical talent!

Thankfully, we only have to wait just a little bit longer before the big surprise is revealed tonight, Monday Oct. 25, on ESPN’s Monday night football.

As in previous years, the chart-topping act will perform live during the nationally televised Dallas Cowboys’ Thanksgiving Day halftime show.

Past Kettle Kick-Off celebrities have included Daughtry, the Jonas Brothers, Carrie Underwood, LeAnn Rimes, Toby Keith, and Destiny’s Child, among others.

So, who do you think will join their ranks in Kettle-Kick Off tradition?

Feel free to leave your guesses, and tune in to ESPN tonight to see if you’re right!

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NFL Announces Salvation Army as First to Own and Operate Youth Education Town

Friday, October 8, 2010

BIG NEWS!!!

Dallas Cowboys greats Roger Staubach and Troy Aikman announced that The Salvation Army will be the owner and operator of the newly announced Super Bowl XLV Youth Education Town (YET) in Arlington, TX.

The $2 million project will target homeless and at-risk youth in the Dallas-Ft. Worth area, specifically those from neighborhoods that suffer from higher crime, drug, and gang activity levels.

The Salvation Army is honored to be a part of this initiative and have the opportunity to expand service to the community.

What exactly will the center have to offer? Everything from a fitness area and athletic fields to computer labs, music instruction, film and video production and more. Adult continuing education and drug prevention programs will also be offered, along with an expansion of The Salvation Army’s emergency financial assistance program, food pantry, and after-school programs. Learn more about NFL YETs here.

Officials say they even hope to finish it before the 2012 Super Bowl! Get more details at Dallas Morning News.

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Announcing our Next National Advisory Board Chairperson – Mrs. Charlotte Jones Anderson!

Tuesday, September 21, 2010

The Salvation Army is proud to announce the new Chairman of our National Advisory Board (NAB) is Mrs. Charlotte Jones Anderson, the Executive Vice President of Brand Management/President of Charities for the Dallas Cowboys!

Mrs. Anderson will be the first-ever female chairperson of our NAB and will serve a three-year term beginning January 2011, following the term ending of our current chairman Rob Pace.

Pace told the Dallas Morning News, “[Anderson] had unanimous support – we all thought she was the exact right person for this responsibility.”

Read more of his thoughts, along with those of Salvation Army National Commander Israel Gaither, in the article here- Dallas Morning News: Cowboys exec Charlotte Jones Anderson will be new chairman of Salvation Army’s advisory board.

Serving as NAB Chairman is just the next chapter in Mrs. Anderson’s distinguished history of involvement with the Army. She has been a member of the NAB for the past 5 years, helped create a memorable kickoff to our annual Christmas Red Kettle campaigns for the last 13 years through her organization of the nationally televised Dallas Cowboys Thanksgiving Day game half-time show, and she also frequently participates in events at The Salvation Army’s Gene and Jerry Jones Family Center for Children which provides affordable childcare for low-income families.

Having worked with the Dallas Cowboys for 21 years, Mrs. Anderson is one of the NFL’s most innovative and versatile executives. She guides the team in everything from stadium design to entertainment, merchandising, uniforms design, and philanthropy. It’s no wonder they lay claim to one of the most popular brands in sports! She also supervises the fortunes and travels of the Dallas Cowboys Cheerleaders – considered to be the most recognized and accomplished organization of its kind in the world.

The Salvation Army is confident that Mrs. Anderson’s support and experience with our organization, strong marketing background, and excellent vision displayed in guiding the Dallas Cowboys will help make her an excellent leader for our National Advisory Board!

Read our official press release HERE.

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NSAW Fact of the Day: Red Kettle Origin and Modern Traditions

Wednesday, May 12, 2010

Did You Know…?

The Annual Red Kettle Christmas Campaign began in 1891 when a Salvation Army captain in San Francisco set up a crab pot at Oakland Ferry Landing to collect money for the poor at Christmas. The campaign has since become one of the longest-running and most recognizable fundraising efforts in the world. Kettles are now used in such distant lands as Korea, Japan, Chile and throughout Europe.

Since 1997, The Salvation Army has launched the Annual Red Kettle Christmas Campaign with a special halftime show performance at the Dallas Cowboys Thanksgiving Day game. Previous performers have included Daughtry, Jonas Brothers, Kelly Clarkson, Toby Keith and Jessica Simpson. During this time period, The Salvation Army has raised more than $1.5 billion from the red kettles to support service efforts in communities nationwide.

Hit rock band Daughtry performed for The Salvation Army’s 2009 Red Kettle Kick-Off half time show during the Dallas Cowboys’ Thanksgiving Day game.

In honor of National Salvation Army Week, everyday we are posting one interesting fact on our blog and an event on our website demonstrating how Salvation Army’s across the country are celebrating. Click here for more information on the history of National Salvation Army Week.

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