Super Bowl XLV Scores Big for Those in Need

Friday, February 4, 2011

Super Bowl Sunday is coming.

Yes, it’s a great event, but for more reasons than you think. There’s some awesome behind-the-game events going down related to The Salvation Army that we think will help you appreciate the championship even more.

Charlotte Jones Anderson, the daughter of Cowboys owner Jerry Jones, found ways to increase revenue and cut costs for the team. Photo courtesy of Star-Telegram/Paul Moseley

First, meet the woman behind this year’s Super Bowl, Charlotte Jones Anderson. She serves as Executive Vice President of Brand Management for the Dallas Cowboys, and she led the effort to bring Super Bowl XLV to Cowboys Stadium. Not only does this impressive executive have a hand in nearly every effort related to the Cowboys, she’s the new National Advisory Board Chair of The Salvation Army. Learn more about this leading lady and her football prowess at the Star-Telegram.

Volunteer Leigh-Ann Aguirre of Arlington asks for help from eighth grader Kevin Wallican (right) of Irving during the NFL’s Super Kids-Super Sharing event at Salvation Army Community Center in Arlington, TX. (Photo: Kye R. Lee/Dallas News Staff Photographer)

This year’s Super Bowl has been dubbed the greenest championship on record. In addition to many other environment initiatives, all leftover, usable material from the game will be donated to non-profits. The Salvation Army will head the sorting and distribution of recovered material.

Plus, students from across North Texas participated in the Super Bowl event “Super Kids-Super Sharing” program at our Community Center in Arlington, TX. They collected a record of nearly 30,000 items such as used books, school supplies, and clothes for children in need.

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That same community center in Arlington will soon officially become an NFL Youth Education Town (YET), which serve as legacies in the host cities of each Super Bowl. Cowboys owner Jerry Jones and the NFL have each donated $1 million to build the facility, which will be the first of its kind to be owned and operated by The Salvation Army. Through the YET center we’ll serve homeless and at-risk youth in North Texas with after school programs, fitness classes, computer labs, and more. Read more about this incredible project at The Dallas Morning News.

Did you know all of that great work went on with the planning of the Super Bowl? Makes you realize that the game is about much more than just an entertaining afternoon of sports!

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Passing the Gavel

Tuesday, January 18, 2011

The Salvation Army’s National Advisory Board (NAB) met in Philadelphia last week, and Charlotte Jones Anderson officially began her term as our newest NAB Chairperson! She’s the first female to serve in this capacity.

[Passing the Gavel]
Charlotte Jones Anderson (center), joined by parents Jerry and Gene Jones (left), receives her gavel as official NAB Chairperson from Salvation Army Commissioners William and Nancy Roberts (right).

As the Executive Vice President Brand Management/ President of Charities for the Dallas Cowboys, Charlotte’s been actively involved with The Salvation Army. For 13 years she’s organized our Red Kettle Kickoff half-time show at the Dallas Cowboys Thanksgiving Day game. Her parents Jerry and Gene Jones, owners of the Cowboys, were on hand to celebrate with her.

[Outgoing NAB Chairperson Rob Pace ]
Former NAB Chairperson Rob Pace (center) gets a kick out of his own Cowboys jersey. (Pictured Left to Right: Major George Hood, Gene and Jerry Jones, Charlotte Jones Anderson, Commissioners William and Nancy Roberts)

Outgoing NAB Chairperson Rob Pace lauded Charlotte and the Jones family for all their contributions to the work of The Salvation Army. To his surprise, they presented him with a Dallas Cowboys jersey, complete with his own name on the back! Mr. Pace was grinning from ear to ear thanks to the thoughtful gift.

The Salvation Army is grateful to Rob Pace for his years of dedicated leadership, and we’re thrilled to now have installed our next incredible leader Charlotte Jones Anderson

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Tune In: Kettle Kickoff Interview Btwn Dallas Cowboys’ Jerry Jones and Our National Commander

Tuesday, November 23, 2010

The Salvation Army officially kicks off our annual Christmas Red Kettle Campaign this Thursday, Thanksgiving Day, with the help of the Dallas Cowboys!

We’re pumped. The fun will start early in the morning with a LIVE interview from Cowboys stadium between team owner Jerry Jones and Salvation Army National Commander William Roberts.

You can tune in as they discuss the Christmas Kettle Kickoff and how donations raised during the holiday season will help meet needs in your local community all year long. Find your city and local affiliate on the chart below for air times:

Later that day, country music star Keith Urban will celebrate our Red Kettle Kickoff with an awesome performance during the Dallas Cowboys halftime show. The game and show will be nationally televised LIVE by FOX at 3:15 CT/4:15ET, so be sure to tune in!

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