The Army and the Media

Friday, August 19, 2011

Did you know that the average person spends approximately seven hours a month on Facebook? The same study found that 82% of social media users and 85% of Twitter users participate in a group or organization. This year alone, 70% of the digital universe will be created by users, not professionals. Studies like this have made it quite clear that the church must engage in social media if it wants to have a lasting ministry.

Although we are inundated with information on a daily basis (overwhelmingly so), it is our duty as an organization to help people find the right information. Technology is truly a blessing, allowing The Salvation Army to carry immediate messages around the world during disaster efficiently, effectively and best of all- cheaply!

With that said, the fall 2011 issue of The Salvation Army’s Caring magazine is not to be missed! The latest publication examines online engagement as an integral part of The Salvation Army’s daily media strategy and ministry.

Also in this issue: an inspiring interview with Mark Horvath. Formerly homeless, Horvath now runs invisiblepeople.tv, a platform where he posts raw videos intended to raise awareness about poverty in America. He felt called to make the “invisible visible”, and he’s doing just that through social media.

To order a copy of the latest Caring magazine titled “The Army and the Media”, visit caringmagazine.storenvy.com You can also receive updates on Facebook (@Caring Magazine) and on Twitter (@CaringMagazine).

Caring is a quarterly magazine of The Salvation Army featuring themes of social significance and stories of human goodness, practical assistance and love.

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