Beauticians Use Skills to Serve Community; In Need of More Volunteers

Wednesday, April 21, 2010

You probably know The Salvation Army is behind the seemingly ubiquitous Christmas Red Kettles and holiday bell ringers, and more than likely you’ve passed by or even visited one of our Family Thrift Stores. But did you know that in addition to these initiatives, The Salvation Army has many more national programs serving those in need, as well as unique programs specific to local communities? One such example is a Salvation Army beauty shop in Battle Creek, Michigan.

Yes, I said beauty shop. Surprised? So was I!

In 1995 a Battle Creek community member came to the local Salvation Army with the suggestion of assisting job seekers and those entering the job market by helping make them presentable for the process. Thus, The Salvation Army Beauty Shop was born, offering free haircuts and shampoos to clients such as homeless, low income, and job seeking individuals who otherwise may not be able to afford these services.

The program has for several years run on the efforts of three amazing volunteers: retired beauticians Shirley Hoeksema and Barb Herr who have offered their salon skills for the past 14 years, and Judy Wessmer who joined the team in 2007. Together, these three women have devoted more than 5,000 hours of their time to the community through their work at the salon.

Words can’t express how thankful we are for their selfless commitment! They have no doubt made an invaluable impact in the lives of many and show how integral volunteers are to the betterment of our communities.

But, the Battle Creek Salvation Army Beauty Shop needs more help to serve their many clients as some difficulties have put significant strains on these ladies.

Find out more about the situation and how you can help by reading an article written by Marcie Gothard of The Battle Creek Salvation Army: Battle Creek Enquirer: Salvation Army Seeking Volunteers with Hair Salon Experience.

To become involved, contact Marcie Gothard at 269-963-3640 ext. 17 or at

You can also find more information at The Battle Creek Salvation Army’s website at

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Whitney’s Journey from the Middle East to Michigan and Finding The Salvation Army

Thursday, April 15, 2010

Whitney Schraw told me what a difficult process it could be when trying to pass through military check points as she traveled in and out of the West Bank and how suicide bombers’ attacks were on the rise – not exactly an experience I’d expect to hear about from a young American woman. After college, Whitney worked in Jerusalem as a project coordinator to spur job creation in the villages of the West Bank. She was also involved in disaster relief as retaliatory attacks between Israelis and Palestinians were not uncommon. Clearly, she was making the most of her Middle Eastern studies and degree in economic development. Whitney never expected to be working for The Salvation Army one day back home in Michigan, but when her graduate studies in London were later cut short, she returned to Grand Rapids to figure out the next step in her life. When she came across an employment ad for The Salvation Army, she applied, not knowing what to expect.

[whitney schraw]
Whitney Schraw (left) and her assistant Evelyn Olson at a Customer Assistance Day event during fall 2009.

Now, four years later, Whitney serves a much different group of communities, doing the most good as TSA’s Utility Program Manager for Michigan. The utility program is a part of the Salvation Army’s larger emergency assistance umbrella in Michigan, which provides aid for low income individuals and families or those who are newly in need. Whitney oversees the management of utility assistance funds and supports the approximate 110 caseworkers across the state who work directly with those seeking assistance.

Michigan suffers from the nation’s highest unemployment rate (14.1% compared to the national 9.7%) and bitter winter temperatures, ensuring that there is no lack of need. Whitney says their office has seen a flood of new families seeking utility assistance, with 20,000 families receiving aid last year, 75% of whom had never received assistance from TSA before. April is their busiest month, when clients receive “crushing” ballooned heating payments from the past 5 months as a result of a statewide optional deferral program for shut-off protection through winter. Whitney says the average utility bill they get is $1200, though it’s not uncommon in some areas for outstanding balances to be $5,000 – $7,000. She was shocked to see a bill this year for $32,000!

Whitney explained that while they address the immediate crisis by paying all or some of the utility bill, they also help a client make a comprehensive plan for the future by creating a budget, examining other areas where financial assistance may help free up funds for other bills, and determining if improvements to a client’s home would increase energy efficiency. Whitney described this “layering of services” as “a dignified way of approaching the financial missteps of the past.” She said, “That’s very empowering. As The Salvation Army, that’s one thing we can do. We can talk about a plan, and a plan is something that empowers people to move forward and believe their situation can get better. For many, having a plan means having hope.”

Whitney describes herself as social and a team builder. Though her job sometimes requires her to be stuck behind a computer, she has been able to use her personable nature to develop friendships and vital partnerships for TSA. She serves as co-chair for the Coalition to Keep Michigan Warm, a group of agency, utility company, state, and trade organization representatives who meet once a month to promote ongoing dialogue about challenges, resources, and solutions for low income utility assistance needs. She has also gained increased financial support, with the state’s 4th largest utility company Michigan Gas Utilities now soliciting their customers for utility donations for TSA. After trying for the last three years to get the support of propane vendors, Whitney’s perseverance finally paid off this year as Inergy Propane and its 30 Michigan retailers will donate all proceeds they receive from recycled bottle propane tanks to TSA’s utility program.

Whitney is undoubtedly helping TSA do the most good for local communities, but it is very different from her work in the Middle East. I asked her, what makes this job worth it for you? She pointed to the TSA caseworkers she serves on a daily basis and who in turn serve the state’s most vulnerable families.

“When I can represent such an amazing group of individuals that are serving families in crisis,” Whitney responded. “When I can represent what they do, tell others how they shine, and in any way support their day to day work…sometimes just to help them laugh… In their shoes, I don’t know if I’d be able to maintain my faith and commitment, but they do it in such amazing ways! Proudly supporting them – that’s what makes this job worth it.”

For more information about The Salvation Army’s programs in Michigan, visit their Eastern Michigan Division and Western Michigan/Northern Indiana Divisions’ websites.

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