Salvation Army Disaster Response Powers Up with Rayovac and Six Flags

Thursday, May 26, 2011

We all know the importance of food, water, clean-up and medical supplies when responding to an emergency situation like the current efforts in Joplin, MO. But what’s the unsung hero of Salvation Army disaster relief? What everyday household item makes all of the other efforts possible? One word: Batteries.

Salvation Army personnel provide food and drinks in Joplin, MO.

That’s right. Batteries enable The Salvation Army and other relief organizations to power essential tools like flashlights, phones, radios and more when responding to a disaster.

That’s why The Salvation Army has teamed up with Rayovac and Six Flags theme parks for a unique “battery drive.” From now until May 30, people can donate a new and unopened pack of Rayovac batteries at the ticket booth of any participating Six Flags park and in return receive a day’s entry at kids’ price. No coupon or receipt is necessary.

“Rayovac is committed to recognizing and supporting efforts that help others. We hope that this donation eases at least some of the deep suffering of all those affected,” said David Carlson, Director of Marketing Communications for Rayovac. “The enthusiasm of The Salvation Army and Six Flags has been overwhelming. This is truly a community-wide effort – we hope each and every donation makes a real difference.”

Ticketing agents at Six Flags will collect the battery packs and, at end of the drive, the batteries will be donated to local Salvation Army locations for use in disaster preparedness and response efforts.

Participating Six Flags parks include:

* Six Flags Discovery Kingdom – Vallejo, CA
* Six Flags Over Georgia – Austell, GA
* Six Flags Great America – Gurnee, IL
* Six Flags St. Louis – Eureka, MO
* Six Flags Great Adventure – Jackson, NJ
* Six Flags Great America – Queensbury, NY
* Six Flags Fiesta Texas – San Antonio, TX
* Six Flags Over Texas – Arlington, TX

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