12 Days of Relief Campaign --

A Video Project to Help Victims of Hurricane Sandy


12 Days of Relief Campaign

A group of advertising and media companies collaborated to produce “12 Days of Relief” (www.12daysofrelief.com), a video captured in Rockaway, Queens, NY, and Seaside Heights, New Jersey, featuring real victims of Hurricane Sandy singing a variation on the classic holiday song “The 12 Days of Christmas.”

In this video, shot amid the ruins and continuing clean-up from the storm, the hurricane victims reference “what I really need” - basic survival needs like socks, lost treasures like a young girl’s toys, lost business, lost housing, and more emotional needs like hugs and a lost husband (sung by a woman whose husband passed away nine days after the storm).

You can see the “12 Days of Relief” video and hear the personal stories here:  www.12daysofrelief.com

The Salvation Army served hundreds of thousands of storm survivors following Hurricane Sandy as a first-responder to the devastation. The most heavily impacted areas include New York and New Jersey, where The Salvation Army remains committed to providing food, shelter and emotional and spiritual care to this day.

To donate funds to The Salvation Army’s Hurricane Sandy Relief Fund please click here: https://donate.salvationarmyusa.org/12daysofrelief

Tags: Fundraising, Doing the Most Good, Christmas, Homelessness, Disaster Services