Reebok Supports Active Lifestyles

with Salvation Army




Obesity prevalence among children and adolescents has almost tripled in the last 30 years. According to Centers for Disease Control and Prevention (CDC), approximately 17% (or 12.5 million) of children and adolescents aged 2—19 years are obese.

The Salvation Army is proud to announce a great partnership with Reebok and Build Our Kids’ Success (BOKS) that is fighting this growing epidemic by encouraging children to live a healthy and active life through education, fun physical activity, and healthy nutrition demonstrations.





To celebrate this partnership, The Salvation Army and Reebok organized the second annual Active Kids Day in Boston, MA. This outdoor, family free event, promotes better fitness and nutrition awareness for approximately 1,500 local and surrounding area children and families.





“We love Active Kids Day!” the kids shout as they enjoy healthy snacks and an abundant variety of fun games and activities organized by nearly 120 volunteers.

“Helping children grow up healthy is a major focus for The Salvation Army and we are privileged to work with a partner like Reebok,” Major Ivan Rock, of the Massachusetts Division, said. “Active Kids Day is about getting families moving, eating well and leaving with tools to keep doing just that. Thanks to our friends at Stop & Shop, every family will  leave with a cookbook full of healthy meal ideas."


Photos courtesy of: The Salvation Army Massachusetts Division. Visit their Facebook page here.  

Tags: Kids, Uncategorized, Doing the Most Good