Shorter Giving Season

Affecting The Salvation Army’s Fundraising Efforts 




The Salvation Army’s Red Kettle Campaign will be collecting donations for five fewer days this year due to a late Thanksgiving holiday. This timing along with widespread winter storms in early December could lead to a shortfall of $20 million, a large drop from previous record-breaking years.

“The Red Kettle Campaign is our most crucial fundraising period,” said Major Ron Busroe, Community Relations and Development Secretary for The Salvation Army. “The shorter holiday season and unfortunate winter storms have impacted the number of donations we’ve received in some areas of the country. As a result, it’s possible we will not meet our national fundraising goal for the Christmas season.”

The Campaign ends on Christmas Eve, and here’s how you can donate:

  • Give online at
  • Drop change into the Red Kettles found at storefronts and street corners nationwide
  • Host your own Online Red Kettle at
  • Text the word “KETTLE” to 80888 to donate $10*

Just $25 helps give a child clothing and school supplies, $50 will help feed a hungry child for a week, $75 will help keep a family warm during the winter, and $100 will provide five nights of shelter for a homeless family.

For added incentive, here’s an idea of how your donations – big or small – will pay off in 2014. Each year, approximately:

  • 60 million meals are served to the hungry
  • 10 million nights of shelter are provided for the homeless
  • 19 million individuals receive basic social services
  • 4.2 million individuals receive holiday assistance, including presents for underprivileged children and seniors, as well as heat and utility assistance for families in need
  • 300,000 kids experience the joy of summer and day camps
  • 800,000 senior citizens are served with lodging, food, exercise, emotional and spiritual care
  • 200,000 men and women will undergo a six-month counseling program for drug and alcohol rehabilitation at The Salvation Army’s Adult Rehabilitation Centers
  • Thousands more are met with job training, referrals, education, life skills classes, and employment
  • Thousands are provided with food, shelter, material and financial assistance after a natural or manmade disaster

Visit for more information.


*A one-time donation of $10 will be added to your mobile phone bill or deducted from your prepaid balance. Message and data rates may apply. All charges are billed by and payable to your mobile service provider. Service is available on Verizon Wireless, AT&T, Sprint, and T-Mobile. All purchases must be authorized by account holder. By participating, you certify that you are 18 years or older and/or have parental permission. Donations are collected for The Salvation Army and subject to the terms found at Privacy policy: **Text STOP to 80888 to stop; Text HELP to 80888 for help.**  

Tags: Christmas