The Salvation Army’s Red Kettle Campaign will be collecting donations for five fewer days this year due to a late Thanksgiving holiday. This timing along with widespread winter storms in early December could lead to a shortfall of $20 million, a large drop from previous record-breaking years.
“The Red Kettle Campaign is our most crucial fundraising period,” said Major Ron Busroe, Community Relations and Development Secretary for The Salvation Army. “The shorter holiday season and unfortunate winter storms have impacted the number of donations we’ve received in some areas of the country. As a result, it’s possible we will not meet our national fundraising goal for the Christmas season.”
The Campaign ends on Christmas Eve, and here’s how you can donate:
Just $25 helps give a child clothing and school supplies, $50 will help feed a hungry child for a week, $75 will help keep a family warm during the winter, and $100 will provide five nights of shelter for a homeless family.
For added incentive, here’s an idea of how your donations – big or small – will pay off in 2014. Each year, approximately:
Visit www.SalvationArmyUSA.org for more information.