The Salvation Army’s 123rd Red Kettle Campaign collected almost $136 million in coins and dollars thanks to the support of donors and corporate partners across the country. The money raised between November 28-December 24 will help The Salvation Army continue to provide food, shelter and social services to those who need it most throughout the year, not just during Christmas.
The campaign was made possible by the thousands of volunteer bell ringers who braved harsh winter weather to collect donations at storefronts nationwide. Red Kettles at Walmart and Sam’s Club locations alone collected $33.2 million and $4.1 million respectively. More than 2,100 Kroger locations hosted kettles to raise $13.2 million, while donations to Big Lots stores raised more than $1.3 million for the campaign.
Online bell ringers impacted the campaign results by hosting a virtual kettle via onlineredkettle.org. This year, Online Red Kettle donations were up, totaling nearly $2.4 million compared to $2.1 million in 2012. Donations through salvationarmyusa.org totaled $21.6 million, with $3.2 million donated on the last day of the year.
“The Salvation Army is humbled by the support from millions of Americans who put money in our kettles every year,” said Major Ron Busroe, community relations and development secretary for The Salvation Army’s National Headquarters. “The Red Kettle Campaign is a crucial fundraising period for us, and the support we received will help us continue to provide services to more than 30 million people each year.”
Donations help provide more than 10 million nights of shelter, roughly 58 million meals, and after-school and substance abuse programs. During the holiday season, nearly 4.2 million people rely on The Salvation Army to provide their families with warm meals on Christmas Day or toys for their children. Through The Salvation Army’s Angel Tree program, more than 1 million children receive necessities and toys.
We give thanks for those individuals who helped us raise awareness of the campaign. Selena Gomez kicked it off with a performance during halftime of the Dallas Cowboys-Oakland Raiders Thanksgiving Day game to more than 30 million viewers, marking the 17th year that the Cowboys kicked off the iconic Red Kettle Campaign with The Salvation Army. And in early December, rising pop star Austin Mahone headlined the fourth annual Rock the Red Kettle Concert, which also featured performances by Emblem3, Coco Jones and Bean – and a special appearance by Kelly Rowland.
On #GivingTuesday, December 3, our World Record Bell Ringing Contest welcomed six participants competing to break last year’s record of 80 consecutive hours of bell ringing. The participants didn’t just break the record; they smashed it! Major Butch Soriano, Captain Jim Brickson and Andre Thompson all reached the 105-hour mark before deciding to lay down their bells.
To everyone who helped The Salvation Army achieve this remarkable accomplishment: Thank you for your generous and thoughtful support of your neighbors in need. The Salvation Army serves nearly 30 million Americans, roughly one person per second, thanks to your support.
Learn more at www.SalvationArmyUSA.org.Doing the Most Good, Christmas