It’s that time of year again!
We are excited to announce that The Salvation Army will host the fifth annual Rock the Red Kettle concert at L.A. LIVE in Downtown Los Angeles on December 6 at 5p.m. PST/ 8:00 p.m. EST, with performances by rising stars including Shawn Mendes and Becky G.
Hosted and produced by Ned Specktor of Specktor Media, the free concert will raise awareness of The Salvation Army’s 124th annual Red Kettle Campaign, the oldest charitable fundraiser of its kind in the United States. Money raised during the campaign helps the Army serve nearly 30 million of America’s most vulnerable through an array of social services including food for the hungry, shelter for the homeless and toys for children.
What’s different this year? The Salvation Army is encouraging its supporters to share their motivations for giving using the hashtag #RedKettleReason, whether it is to help families in need or to ensure all kids have a safe place to sleep. This year’s Rock the Red Kettle performers will participate by sharing their own #RedKettleReasons throughout the holiday season and inviting their fans to do the same. Fans can also win awesome prizes for sharing #RedKettleReasons in the weeks before the concert.
And this year, The Salvation Army is partnering with Teen Vogue to give fans the chance to enter to win a retweet from their favorite performers, a trip to L.A. to attend the concert or even the chance to meet some of the artists before the show. For more information, visit teenvogue.com/redkettlereason.
For those who worry about missing the event, no problem! The concert will be streamed live on RedKettleReason.org so fans can still catch the show even if you’re not in the area.
Additional up-and-coming talent will also be joining Shawn Mendes and Becky G at this year’s concert including Bea Miller, R5, Josh Levi and Exist Elsewhere. All of this year’s artists will be sharing their #RedKettleReasons throughout the season and encouraging fans to do the same.
In addition to giving online or to the more than 25,000 bell ringers found on street corners and retail entrances across the country, supporters can donate through the Army’s text-to-give program. By texting the word “KETTLE” to 80888, donors can send $10 to the Red Kettle Campaign through December 24.
We’re so grateful to have the support of each of our performers this year!
We hope to see you there!
To learn more about the event and get tickets, visit redkettletickets.com.
See original press release here.Tags: Christmas